Head of Brand Marketing & Communications

About Everbest

Everbest is a Southeast Asian fashion group known for contemporary footwear and accessories that balance timeless design with modern sensibility. With over four decades of craftsmanship and a growing international presence, Everbest is redefining modern Asian style through quality, creativity, and storytelling that connects with today's fashion-forward consumers.

About the Role

We are seeking a Head of Brand Marketing & Communications to lead Everbest's storytelling, marketing strategy, and consumer engagement across the region.

This role bridges creative vision and strategic execution turning ideas into campaigns and conversations that strengthen Everbest's identity as a modern, desirable Asian fashion brand. You will lead a small cross-functional team, collaborating closely with the Creative Director and department heads to ensure Everbest's brand message is consistent, elevated, and relevant across all touchpoints.

What You'll Do

Brand Leadership & Storytelling

• Champion Everbest's brand identity and tone, ensuring consistency across all channels.
• Translate creative and seasonal directions into cohesive 360 campaigns.
• Strengthen brand desirability through thoughtful, fashion-driven storytelling.

Marketing Strategy & Execution

• Plan and lead integrated marketing activities across digital, social, PR, retail, and influencer channels.
• Oversee content creation, ensuring high creative standards and alignment with business objectives.
• Track performance and continuously refine strategies for stronger consumer engagement.

Communication & Partnerships

• Build and manage relationships with media, influencers, and creative partners.
• Lead brand events, collaborations, and storytelling initiatives that reinforce Everbest's voice and purpose.

Cross-Functional Collaboration

• Partner with the Creative Director on concept development and campaign rollout.
• Work closely with retail, e-commerce, and merchandising teams to align marketing with sell-through and growth priorities.

Team Leadership

• Lead a cross-functional team of 58 people across brand, digital, PR, and creative execution.
• Manage agency relationships and freelancers to ensure consistent, high-quality output.

Who You Are

• 710 years of experience in fashion, lifestyle, or premium retail marketing (regional experience preferred).
• A self-learner and creative thinker who loves fashion, ideas, and visual storytelling.
• Strategic yet hands-on you can both think long-term and execute in detail.
• Process-oriented, organized, and able to bring structure to creative workflows.
• Collaborative, articulate, and comfortable working cross-functionally.
• Fluent in English; Mandarin or Bahasa Indonesia is a plus.

Cultural Fit

At Everbest, we value creativity, curiosity, and accountability over hierarchy.

We move fast, think differently, and challenge conventions.

The right person will thrive in an environment where ideas matter as much as results, and where every team member is encouraged to grow, explore, and build meaningful impact.

Career Path

This role is positioned for growth as the brand expands, the scope may evolve into Regional Marketing Director or Brand VP, overseeing multi-market strategy and larger creative-marketing operations.

Compensation & Details

• Reporting Line: Direct to Creative Director, with strong cross-department collaboration
• Team Size: Lead a cross-functional team of 58 people and collaborate with agencies
• Work Model: Full-time, based in Singapore, occasional travel to China and Indonesia