Head of B2B Marketing

Head of Global Marketing

Our client is a fast-growing cybersecurity company headquartered in Singapore, serving government and enterprise customers across APAC with a growing presence in the US. After a period of strong growth and a recent acquisition, they are hiring their first senior marketing leader to own the function and build the engine behind the next stage of growth.

The role

This is a hands-on leadership role with full ownership of marketing. The top priority is building a B2B demand engine that generates qualified pipeline from enterprise and public-sector buyers. You will lead a small team in Singapore and the US, with the freedom to shape it.

What you'll do

• Set the marketing strategy, budget, priorities and KPIs across APAC and the US
• Build B2B demand generation (ABM, events, content, partnerships and lead generation) tied directly to sales pipeline
• Own the funnel and the numbers: dashboards, attribution, pipeline contribution, CAC and ROI
• Strengthen the brand through thought leadership, industry events and partnerships
• Lead, coach and grow the marketing team, with clear ownership and accountability
• Oversee a smaller B2C channel and improve conversion

What you'll bring

• 6+ years in B2B marketing, with a track record of turning marketing into pipeline and revenue
• A multi-country APAC remit (experience beyond APAC is a plus)
• Experience leading a marketing team
• Strong hands-on demand generation and marketing automation skills (HubSpot preferred)
• A builder's mindset: comfortable moving between strategy and execution in a growing company
• Nice to have: marketing to government or enterprise security buyers

Why join

Full ownership of the marketing function, a direct line to the leadership team, and the chance to build something from the ground up at a company with real momentum.

Competitive base, performance bonus and equity.