Head of Audience Analytics

We are looking for an Audience Analytics Lead to own how audience is measured, understood, and grown. You will be the go-to person for audience data across the business -turning raw numbers into clear insights that shape content, product, marketing, and commercial decisions.

This is a hands-on leadership role. You will build dashboards, set measurement standards, and partner with senior stakeholders on the questions that matter: Who is our audience, what do they care about, and how do we grow them

What You'll Own

1. Audience Measurement & Reporting

• Own audience KPIs - users, sessions, pageviews, engagement, retention, conversion, newsletter growth, video views, social performance
• Build and maintain accurate, automated dashboards and weekly / monthly reporting packs
• Ensure consistent definitions, tagging, and data quality across teams

2. Insights & Storytelling

• Translate analytics into actionable recommendations for Content, Product, Marketing, and Commercial teams
• Lead deep-dives on behaviour -content performance, audience segments, journeys, churn, and loyalty
• Present to senior leadership — simple, visual, and decision-ready

3. Growth & Optimisation

• Identify growth opportunities across SEO, discoverability, distribution, newsletters, push, and social
• Partner with Content / Product teams on experiments, A/B tests, and content optimisation
• Track competitor and market trends

4. Tools, Data & Team Leadership

• Own the analytics stack - e.g. GA4, Chartbeat, Comscore, Echobox, Sprout Social, CrowdTangle, and BI tools like Tableau / Looker / Power BI
• Work closely with Data and Engineering teams to improve data pipelines and governance

What You Bring

• 10-15+ years in audience / digital / media / product analytics - ideally in a high-traffic digital business
• Strong expertise in GA4, Chartbeat, Comscore, and social analytics, plus BI tools
• Deep understanding of audience funnels — acquisition, engagement, retention, subscription / registration journeys
• Strong stakeholder management -you can explain data clearly and influence decisions

Nice to Have

• Experience with paywall / subscription analytics and first-party data
• Knowledge of data governance, privacy, and cookie / consent frameworks
• Experience with predictive modelling, segmentation, and cohort analysis