Head of AI

Reports to: Co-Founder

About us

pslove is the parent company behind Blood and No Days Off, two SEA-born challenger FMCG brands taking on entrenched incumbents in two of the toughest categories in personal care.

Blood is reimagining period care for women who refuse to feel apologetic about their periods. No Days Off speaks to parents navigating the relentless reality of parenthood. We're 70+ people, Series B (DSG Consumer Partners), with offices in Singapore, KL, Jakarta, Bangkok and Bangalore, and scaling fast. We sell across modern trade retailers (Watsons, Guardian, Lotus's, FairPrice, Alfamidi, and equivalents across the region) and e-commerce (TikTok Shop, Shopee, brand.com).

We are building brands that are commercially sharp, culturally alive, operationally disciplined and impossible to ignore.

We are now looking for a Head of Artificial Intelligence to build the AI-powered operating system for Blood and No Days Off, turning AI from scattered individual usage into company-wide workflows that improve revenue growth, profitability, productivity, decision quality, and functional excellence.

Role Summary

You will work directly with the founders and function leaders to identify the highest-value opportunities for AI across the company, redesign workflows, prototype AI-enabled systems, drive adoption, and build the operating mechanisms that help a 70+ person organization scale with the output and discipline of a much larger company.

This role is ideal for someone who has built internal platforms, operating mechanisms, or product-led transformation in complex organizations, and now wants to apply that experience in a high-growth consumer company where the impact is direct, fast, and visible.

Why this role exists

We're scaling across multiple brands, markets, and functions. AI is one of the few biggest levers we have to lift the quality of work across every function, and grow output far faster than we grow headcount. This role exists to make that real, not limited to prototypes or scattered experiments, but as AI built into how the business actually runs, day to day, function by function.

What you will own

You will drive AI across the entire organisation and across the full spectrum of use cases, including AI workflows that supercharge individuals, review work, automate processes, connect systems, or take on entirely new tasks altogether.

These use-cases will be deployed across both money-making functions (brand, growth, e-commerce, key accounts, market entry) and supporting/enabling functions (finance, supply chain, people, ops).

What success looks like (first 100 days)

• A ranked, org-wide AI opportunity portfolio; top use cases scored on ROI, that leadership trusts as the roadmap.
• A living document, AI-capability audit that maps opportunities for AI augmentation or replacement at the role-task-level
• A meaningful number of use cases live in daily production use (not dead pilots), each with quantified impact (revenue increased or cost avoided), and cost.
• Demonstrable headcount leverage, specific roles or hires we didn't need to make because AI absorbed the work.
• Adoption you can measure: every function running at least one AI workflow in regular use, with leaders who can articulate what's working.
• Solid foundations: workflows that respond fast, are easy for humans to steer and correct, and are integrated deeply enough into our tools to be trusted.

Core responsibilities

1. Find and rank the opportunities (strategy)

• Map where AI creates the most value across every function; build and maintain the prioritised portfolio with clear ROI logic.
• Pressure-test ideas hard, kill the low-value ones early, defend the high-value ones with evidence. (This is the critical-thinking core of the role.)

2. Build and ship

• Deploy AI use-cases in an agile manner, from prototyping, to MVPs, to products, processes and workflows.
• Use stakeholder time efficiently across user discovery, brainstorming, product iterations and user acceptance
• Examples in our world: creative/content throughput for Blood & NDO across TikTok Shop/Shopee; KAM and trade comms; market-entry and competitive research; demand and supply planning support; finance and reporting tasks on top of; SOP and onboarding content, and much more

3. Enable and coach the org (adoption)

• Help function leaders and their teams see what's possible, then bring them along, training, hands-on pairing, and removing friction.

4. Own the plumbing (foundations)

• Ensure the hygiene factors are genuinely handled: speed of response by AI, easy human-in-the-loop input and correction, and depth of integration into our actual systems. Set sensible guardrails for data, access, and review.

Who you are

Must-haves:

• Exceptional critical thinking and prioritisation, you can look at a messy org and find the few highest-leverage moves.
• A builder's instinct: you've shipped things, can prototype with AI tooling, and aren't afraid to get hands dirty (even if you later orchestrate others).
• Strong influence and communication, you can help leaders see the value clearly and coach a team to wield AI better.
• Bias to action and ownership, you ship something useful in weeks, not quarters.
• Comfortable challenging the default and pushing back on leadership, including the founders, with evidence.

Nice-to-haves:

• PM background or similar (structured thinker, comfortable owning outcomes across functions).
• Exposure to FMCG, e-commerce/retail, or fast-scaling startups.
• Hands-on familiarity with current AI tooling (agents, automation, prompt/workflow design, integrations).

How the role works

You sit in the Founder's Office with an org-wide mandate, which means you partner with every function head rather than owning a single P&L. You'll work closely with the founders, Country GMs and Function Heads on prioritisation and with function leaders on execution.