Growth Product Director / Product Lead (WEB3 Payment APP)

DeCard is a nextgeneration web3 payment card that lets you spend your stablecoins seamlessly in the real world.

DeCard provides a credit limit with flexible and accessible requirements. At the core of this offering is D-Vault, an exclusive account with innovative digital features. D-Vault supports seamless reconciliation and payment tracking, allowing your spending and repayments to be managed efficiently through a single system. This seamless integration puts you in full control of your finances.

Powered by DCS Card Centre (formerly Diners Club Singapore) and backed by over 50 years of card-issuing heritage, DeCard blends decades of trust with Web3 innovation, underpinned by a deep commitment to security, governance, and regulatory compliance.

Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.

Learn more at https://www.thedecard.com/

As a Growth Product Director, you will own the end-to-end product strategy and execution for driving user growth, downloads, onboarding, registration conversion, and user retention. You will work cross-functionally with marketing, engineering, design, and data teams to rapidly experiment, scale what works, and iterate on what doesn't. A successful candidate must have strong product intuition and a proven track record of driving growth in a B2C crypto environment.

Key Responsibilities

• Own the user growth funnel - from app downloads to successful registration, onboarding, and early activation.
• Design and execute data-driven growth experiments to optimize user acquisition, conversion, and retention.
• Collaborate with the marketing team to align on performance marketing campaigns, user segmentation, and referral strategies.
• Optimize onboarding experiences to reduce drop-offs and improve conversion rates.
• Develop and iterate on features such as referral programs, rewards, push notifications, and other growth loops.
• Work closely with Data/BI teams to monitor KPIs, conduct cohort analyses, and identify actionable insights.
• Collaborate with engineering and design teams to execute growth initiatives in an agile, iterative way.
• Stay updated on crypto trends, competitor product strategies, and emerging technologies to inform your roadmap.

Requirements

• At least 7 years of product management experience, with at least 2+ years in a B2C crypto exchange environment.
• Proven success driving user growth, retention, and engagement metrics in a fast-paced startup or exchange setting.
• Deep understanding of crypto user behavior, acquisition channels, and retention dynamics.
• Strong analytical skills - you're comfortable working with product metrics, A/B testing, and growth analytics tools.
• Experience working in agile environments and collaborating with cross-functional teams.
• Excellent communication and stakeholder management skills.
• A strong user-first mindset with the ability to balance short-term gains with long-term platform health.