Growth Marketing Specialist - 12-Month Contract

about the Company

Our client is an innovative technology business focused on developing and launching consumer-facing digital products and mobile applications.

As part of its growth plans, the company is looking for a hands-on Growth Marketing Specialist to drive user acquisition, increase product visibility and build scalable marketing campaigns across its portfolio of digital products.

This is an exciting opportunity for someone passionate about B2C marketing, digital innovation and growing new products in a fast-paced environment.

about the Job

Reporting to the Head of Marketing, you will be responsible for developing and executing growth marketing initiatives to attract new users, drive app downloads and increase customer signups.

You will work across paid and organic marketing channels, identifying opportunities to improve user acquisition, optimise campaign performance and maximise marketing ROI.

Key responsibilities include:

• Plan, execute and optimise B2C performance marketing campaigns across Google, Meta, TikTok and other relevant digital platforms.

• Drive new user acquisition, app downloads, signups and qualified traffic across consumer-facing digital products.

• Develop and test different acquisition channels, including paid social, paid search, SEO, app store optimisation (ASO), content and partnerships.

• Monitor campaign performance, tracking key metrics such as cost per acquisition (CPA), cost per install (CPI), conversion rates and return on advertising spend.

• Conduct A/B testing and experiment with different audiences, creatives and marketing strategies to improve campaign effectiveness.

• Manage marketing budgets, optimise spending and identify opportunities to scale successful campaigns.

• Work closely with internal stakeholders to ensure marketing initiatives support broader product growth and conversion objectives.

• Prepare regular performance reports, providing actionable insights and recommendations to improve user acquisition.

Skills and Experience Required

• 2+ years of experience in B2C growth marketing, performance marketing, digital marketing or user acquisition.

• Hands-on experience managing paid advertising campaigns across Google Ads, Meta Ads and/or TikTok Ads.

• Proven experience driving customer acquisition, user signups, website traffic or mobile app downloads.

• Strong understanding of digital marketing funnels, campaign optimisation and performance metrics.

• Familiarity with marketing analytics tools such as Google Analytics and advertising platform dashboards.

• Comfortable working independently, managing multiple campaigns and operating in a fast-paced environment.

• Strong analytical skills with a data-driven approach to marketing decisions.

• Experience in consumer technology, mobile applications, e-commerce, startups or digital marketing agencies would be advantageous.

• Experience in organic growth, SEO or app store optimisation would be an added advantage.

Additional Information

This is a 12-month contract opportunity offering exposure to new consumer technology products and the opportunity to contribute directly to their growth and market adoption.

Candidates who enjoy hands-on campaign execution, experimenting with new acquisition strategies and building marketing initiatives from the ground up are encouraged to apply.

Please click on the apply button to apply online. For more information, please reach out to Rumi Mohd. (EA: 94C3609 /R1550851)