Growth Marketing Manager

Growth Marketing Manager, APAC

● Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and brand awareness at scale

● Analyse campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency, using AI to accelerate insight generation and surface opportunities faster

● Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimisation and anomaly detection

● Manage budgets and forecast marketing performance to meet or exceed growth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities

● Strong complex project management, and ability to collaborate cross-functionally with product marketing, martech, research, and creative teams to execute the campaign and ensuring go-live, including cross-timezones commitment.

● Partner with analytics and data science teams to develop measurement frameworks and attribution models

● Use AI as the default toolkit for day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — while ensuring responsible, policy-compliant use ● Demonstrate measurable impact from AI-augmented ways of working (e.g., time savings, efficiency gains, faster iteration) and share learnings to scale adoption across the team

● Stay current with industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness.

Minimum Qualifications

● 8+ years of experience in growth marketing, performance marketing, or digital marketing with a focus on user acquisition or engagement

● 8+ years of experience designing and analyzing marketing experiments, including A/B testing and incrementality measurement, to drive data-informed decisions.

● Experience using quantitative analysis and marketing data (e.g., campaign metrics, cohort analysis, funnel reporting) to inform decisions and optimize campaigns

● Demonstrated AI fluency — already using AI tools in day-to-day marketing work (analysis, experimentation, content, automation) to deliver faster and better outcomes

● Experience in developing and executing marketing strategies across multiple markets

● Experience using marketing analytics and attribution platforms to measure campaign performance and optimize towards growth KPIs

● Experience collaborating with cross-functional teams, including product, data science, and operations, to deliver integrated growth programs.