Growth Marketing Manager

Growth Marketing Manager, APAC:

• Develop and execute full-funnel marketing campaigns acrosspaid social, search,and other digitalchannels to drive acquisition, retention, and brand awareness at scale
• Analyse campaign performance data to identify growthopportunities and optimize marketing spend formaximum efficiency, using AI to accelerate insight generation and surface opportunities faster
• Monitor dailycampaign operations and performance metrics, providing actionable recommendations for real-time optimisation and anomaly detection
• Manage budgetsand forecast marketing performance to meet or exceedgrowth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities
• Strong complex project management, andability to collaborate cross-functionally with product marketing, martech, research, and creative teams to executethe campaign and ensuring go-live, including cross-timezones commitment.
• Partner withanalytics and datascience teams to develop measurement frameworks and attribution models
• Use AI as thedefault toolkit forday-to-day work — from analysis and experimentation to creative prototyping and workflow automation — while ensuring responsible, policy-compliant use
• Demonstrate measurable impact from AI-augmented ways of working(e.g., time savings, efficiency gains, faster iteration) and share learnings to scale adoption across the team
• Stay currentwith industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness

Minimum Qualifications

• 8+ yearsof experience in growth marketing, performance marketing, or digital marketing with a focuson user acquisition or engagement
• 8+ years of experience designing and analyzing marketing experiments, including A/B testing and incrementality measurement, to drivedata-informed decisions
• Experience usingquantitative analysis and marketing data (e.g., campaign metrics, cohort analysis, funnel reporting) to inform decisions and optimize campaigns
• Demonstrated AI fluency — already usingAI tools in day-to-day marketing work (analysis, experimentation, content, automation) to deliver faster and better outcomes
• Experience in developing andexecuting marketing strategies across multiple markets
• Experience usingmarketing analytics andattribution platforms to measure campaign performance and optimize towards growth KPIs
• Experience collaborating with cross-functional teams,including product, datascience, and operations, to deliver integrated growth programs