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Evolution Singapore

Growth Marketing Lead (Crypto/Web3)

5-10 Years
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Job Description

We are seeking a Growth Marketing Lead to power the growth strategy for a portfolio of high-profile, global brands. In this role, you will design and execute end-to-end marketing initiatives focused on expanding reach, strengthening brand presence, and driving measurable revenue outcome - particularly ticket and event-driven sales - while maintaining strong ROI discipline.

You will take ownership of key growth levers including social media, performance marketing, strategic partnerships, and team leadership, building and scaling a best-in-class marketing function in a fast-paced environment.

Key Responsibilities

  • Define and evolve a comprehensive marketing strategy aligned with the brand's positioning, objectives, and communication rhythm.
  • Execute and continuously optimize multi-channel marketing efforts, owning performance across priority channels.
  • Conceptualize and launch campaigns that accelerate brand awareness and growth, managing multiple brands and initiatives in parallel.
  • Ensure consistently high standards of execution across all marketing activities and launches.
  • Build, mentor, and lead a high-performing team of marketing specialists.
  • Partner closely with internal stakeholders across design, partnerships, speakers, community, and operations to deliver cohesive, integrated campaigns.
  • Introduce new tools, methodologies, and technologies to improve marketing effectiveness, innovation, and operational rigor.
  • Monitor industry developments, competitive landscape, and emerging trends across web3, AI, fintech, and adjacent digital ecosystems.

Requirements

  • 510+ years of experience in growth marketing, performance marketing, or broader marketing leadership roles.
  • Proven experience operating in startup or scale-up environments, bringing structure to fast-moving and ambiguous settings.
  • Strong growth mindset with a passion for building teams and developing talent.
  • Excellent analytical, critical-thinking, and problem-solving skills, with a proactive and creative approach to challenges.
  • Ability to thrive under pressure while managing multiple priorities and tight timelines.
  • Exceptional written communication and editing skills, with a keen eye for detail.
  • Demonstrated success collaborating with cross-functional teams.
  • High level of ownership, accountability, and self-direction.
  • Familiarity with cryptocurrency, web3, AI, or emerging technology sectors is a strong advantage.

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About Company

Job ID: 141061215