Growth Marketing Executive

ABOUT KYO CARDS

Kyo Cards is a fast-growing trading card (TCG) marketplace in Southeast Asia, building a transaction-driven platform for collectors and traders.

ROLE OVERVIEW

We're looking for a Growth Marketing Executive to drive user acquisition, conversion, and revenue growth. This is a hands-on, performance-driven role focused on running campaigns, optimising funnels, and scaling what works. You will be measured on outcomes - your ability to drive efficient growth across CAC, conversion rates, ROAS, and GMV.

WHAT YOU'LL DO

User Acquisition (Core Focus)

• Execute and optimise paid campaigns:

• Meta (Facebook / Instagram Ads)

• TikTok Ads

• Google Ads (Search / Display)

• Manage budgets and scale high-performing campaigns

• Continuously optimise targeting, creatives, and bidding

Conversion & Funnel Optimisation

• Improve full funnel performance:

• Traffic Sign-up First Purchase Repeat Purchase

• Identify drop-offs and improve conversion rates

• Optimise landing pages and conversion flows

Data & Growth Analytics

• Track and optimise key metrics:

• CAC

• Conversion rates

• ROAS / ROI

• GMV per user

• Build simple dashboards and performance reports

• Scale what works, cut what doesn't

Growth & Channel Scaling

• Scale high-performing channels while maintaining efficiency

• Test and validate new acquisition channels (KOLs, affiliates, partnerships)

• Grow social channels with a focus on traffic and conversion (not vanity metrics)

• Work with content team to produce performance-driven creatives

Experimentation & Scaling

• Run A/B tests on:

• Creatives (UGC, short-form video, static)

• Hooks and messaging (price, rarity, urgency)

• Identify winning strategies and scale quickly

• Explore new channels (KOLs, affiliates, partnerships)

REQUIREMENTS

• 1-3 years in performance or growth marketing

• Hands-on experience with Meta, TikTok, and/or Google Ads

• Proven hands-on experience managing and optimising paid campaigns directly (not via agencies)

• Experience managing and scaling paid campaigns with measurable budgets

• Strong understanding of conversion funnels and user behaviour

• Data-driven and comfortable working with metrics (CAC, ROAS, conversion rates)

• Experience in e-commerce or marketplace platforms is a plus

WHAT WE'RE LOOKING FOR

• Growth-focused, not just brand-focused

• Strong ownership and accountability for results

• Strong execution + analytical thinking

• Fast, experimental mindset

• Comfortable in a lean, fast-moving environment

• Bonus: Interest in trading cards / collectibles