Group General Manager

Role Overview

Lead the strategic direction and operational excellence of CASA Holdings, strengthening its position as a leading retailer of branded home appliances and lifestyle products. Drive overseas expansion, digital transformation and innovation.

Key Responsibilities

Strategic Expansion & Innovation

. Develop and execute strategies for regional growth, with a focus on entering new overseas markets.

. Pursue and integrate new business acquisitions to broaden product lines, including lifestyle and stoneware offerings.

. Keep abreast of industry trends and leverage digital channels for market penetration.

Digital & AI-Driven Leadership

. Oversee the adoption of digital marketing best practices to enhance CASA's online presence and customer engagement.

. Apply a basic understanding of AI in retail-for applications such as customer insights, inventory optimization, and improved customer experiences.

. Encourage a data-driven, innovative mindset across teams.

Operational & Financial Excellence

. Manage daily operations of all regional subsidiaries, ensuring consistent brand standards and customer satisfaction.

. Drive operational efficiency and cost management through smart process improvements and technology adoption.

. Oversee group-wide budgeting, P&L, and financial controls.

People & Culture

. Build and nurture high-performing, cross-border teams in sales, marketing, and operations.

. Champion a collaborative, growth-focused, and digitally savvy company culture.

Corporate Governance

. Ensure compliance and strong governance standards in all markets.

. Proactively manage business and operational risks across the group.

Requirements

. Bachelor's degree or higher in business, management or related field.

. 15+ years in consumer/retail sector, with senior leadership experience in multinational or regional settings.

. Experience driving overseas business expansion and integrating new businesses.

. Working knowledge of digital marketing tools and concepts, plus basic understanding of AI applications in retail.

. Strong strategic, analytical, and leadership skills.

Performance Indicators

. Growth in overseas market share and group revenues.

. Successful business integration and new market launches.

. Enhanced online engagement and digital campaign outcomes.

. Customer and employee satisfaction improvements.

. Compliance in all jurisdictions.