Group Business Director

What you'll do

This is a hybrid role, balancing new business and growth, as well as leading key clients.

• Proactively source, qualify and convert new business opportunities, leading discovery, pitches and proposals to win new clients and expand existing relationships.

• Develop and nurture senior-level relationships with platform partners including Meta, Google, TikTok, Amazon and Pinterest.

• Drive growth and retention across our enterprise client base by building long-term, trusted partnerships with senior marketing leaders and identifying upsell and cross sell opportunities.

• Define commercial approaches for ongoing social content arrangements, translating client needs into proposals, converting them to long term partnerships

• Be a trusted advisor to clients, offering strategic input, platform insights, and content best practices to deliver impactful creative and campaigns that perform.

• Manage full project lifecycles - from scoping, client briefing and creative strategy, through production, and delivery.

• Collaborate with our creative network to ensure we're delivering impactful creative and campaigns that perform.

• Partner with cross-functional teams across the business, surface growth opportunities, and drive operational excellence.

What you'll bring

• Bachelor's degree or equivalent experience in marketing, advertising, creative production, or digital media.

• 10+ years experience in an agency, brand, or media/social platform environment.

• Demonstrated experience selling social and digital content solutions, ideally including ongoing or program based arrangements (always-on, scaled production, and creator/influencer programs).

• A deep understanding of social and digital content best practices.

• Demonstrated ability to foster and grow client relationships at senior levels to build and grow long-term client relationships.

• Previous experience working directly with social and tech platforms - Meta, Google, Pinterest, TikTok etc. is a major plus.

• Exceptional communication, leadership, and problem-solving skills.

• Strong demonstrated ability to build and maintain trusted senior relationships, lead consultative discovery and influence stakeholders through to commercial agreement.

• Confidence in translating strategy into commercial packaging: scopes, pricing, proposals and SoWs, in partnerships with internal teams.

• Fluent English is mandatory. Fluent Mandarin is highly desirable.