Job Overview:
- To drive commercial strategy for BPO and digital transformation solutions within Singapore's client target market This role is responsible for developing and executing go-to-market plans that align with company growth objectives, build brand presence, and secure new business.
- The ideal candidate combines strategic thinking with hands-on execution understanding both B2B enterprise sales and the unique compliance, digital, and customer experience needs of financial clients.
- Strategic thinking, attention to details, project and time management skills.
Key Responsibilities:
1. Strategy & Planning
- Develop and implement GTM strategies for new and existing BPO and digital process automation solutions across banking and financial services segments.
- Identify high-potential market opportunities and create tailored value propositions for key client verticals (e.g. retail banking, wealth management, payments, operations).
- Work closely with leadership to define annual growth targets, pricing models, and market entry strategies.
2. Market Intelligence & Positioning
- Conduct competitive analysis and market research to identify trends in outsourcing, digital transformation, and fintech collaboration.
- Translate insights into actionable GTM recommendations and sales enablement materials.
- Refine SPS Global's positioning as a strategic outsourcing partner that enhances efficiency, compliance, and customer experience.
3. Cross-Functional Collaboration
- Partner with Sales, Solutions, Operations, and Marketing teams to ensure GTM plans are aligned and executable.
- Support bid management and RFP responses with compelling commercial narratives and differentiators.
- Work with delivery teams to ensure service offerings match market demand and client expectations.
4. Sales Enablement & Pipeline Growth
- Design go-to-market toolkits and sales collateral to support business development and account management teams.
- Collaborate with client partners to create pitch decks, case studies, and solution roadmaps for financial institutions.
- Track performance metrics, conversion rates, and ROI on GTM campaigns to optimize future initiatives.
- Develop and execute go-to-market strategies to expand the Company's business presence within the Government, Healthcare, and Education sectors in Singapore and the region.
5. Brand & Partnership Development
- Strengthen SPS Global's brand visibility in Singapore through events, conferences, and digital channels.
- Identify partnership opportunities with technology providers, fintechs, and industry associations to enhance solution offerings.
- Support client communication plans to reinforce trust and long-term engagement.
Qualifications
- Bachelor's degree in Business, Marketing, Finance, or related field; MBA preferred.
- 7+ years of experience in go-to-market strategy, business development, or marketing within BPO, banking, fintech, or consulting. Strong experience and knowledge with clients in target market clientele Education, Health, Government institutions.
- Strong understanding of the Singapore financial services landscape and regulatory environment.
- Proven success in launching new services, campaigns, or market expansions.
- Excellent stakeholder management, communication, and presentation skills.
- Analytical mindset with experience using data-driven insights for decision-making.
Key Success Metrics
- Achievement of revenue and client acquisition targets.
- Market share growth in target verticals (education, health, government sectors).
- Increase in brand awareness and qualified leads.
- Successful implementation of cross-functional GTM campaigns.
- Strength of client and partner relationships.
