The candidate should thrive in ambiguity, exhibit strong product acumen, and have experience in multicultural, dynamic environments. This is a full-time position based in Singapore. Responsibilities
- Develop the go-to-market strategy (0-1) for TikTok Lead Ads solutions and ensure flawless operational execution
- Collaborate with cross-functional teams for the successful delivery of strategic business/product initiatives, particularly with our Product and Partnerships teams
- Partner with downstream teams to understand user pain points, form business requirements, and prioritize solutions
- Act as a product advocate to align adjacent product teams with shared goals
- Formulate and execute product tests with clear methodologies and exit goals
- Effectively communicate the value proposition of new products to stakeholders and manage cross-functional work streams
- Craft and deliver effective collateral and packages to the market
Qualifications
- BA/BS degree or above
- 3+ years of product marketing or product management experience with digital ad products, or 5+ years in digital advertising or business messaging
- Comfortable with conducting and analyzing quantitative & qualitative research and A/B testing
- Ability to build compelling narratives and simplify marketing messaging for different audiences.
- Fast learner with a good sense of judgment and original thinking
- Commercial mindset with experience building business cases from market research and analysis
- Excellent communication, organizational, and analytical skills.
- Ability to motivate teams and drive outcomes, unblocking issues where needed.
Preferred Qualifications
- Strong knowledge of APAC and LATAM market nuances and advertising trends is a plus
- Experience with business messaging, signals or APIs is a plus
