Global Content & IP Partnership Manager

Responsibilities:

● Drive global content and IP partnerships for Bilibili's international business.

● Develop partnerships across anime, film & TV, short-form drama, gaming IP, studios, distributors and media groups.

● Lead content licensing, IP collaboration, co-marketing and long-term strategic partnership discussions.

● Identify scalable content and IP assets that can create value across multiple markets.

● Work with regional operations, creator, livestreaming and event teams to translate partnerships into content consumption, UGC and user growth.

● Develop new partnership models across IP × Creator, IP × Event and IP × Commercial opportunities.

● Build and manage a global pipeline of strategic content and IP partners.

● Over time, explore adjacent opportunities in brand commercialization and platform/distribution partnerships.

Requirements:

● 3–5+ years of experience in content, entertainment, media, gaming, IP licensing or business development.

● Existing relationships within international content, anime, gaming, entertainment or IP industries are preferred.

● Strong track record in business development, negotiation and complex partnership execution.

● Ability to understand content, creator ecosystems, user growth and commercial value from a platform perspective.

● Strong English communication and negotiation skills.

● Experience across Asian entertainment and international markets is preferred.