GLOBAL BRAND ASSOCIATE

About Luzerne

With over 75 years of brand heritage in Singapore, Luzerne designs and produces bespoke quality tableware for some of the world's most renowned restaurants, hotels and chefs. We are the pioneer in perfecting fine china without the use of animal bone ash. Our wholly-owned, fully-automated factory in Dehua is also the first in the world to be Halal-certified.

Luzerne's legacy began in Singapore but extends far beyond its shores even to Dehua where the charming county has been conferred several accolades such as The World Porcelain City and National Civilized City Award(NCCA). Its kilns are also ceremoniously inscribed on the UNESCO World Heritage List.

Luzerne's global presence in over 58 countries is supported by over 800 employees in 4 global offices in China (Shanghai, Xiamen, Dehua),and our headquarters in Singapore. The Luzerne experience can be enjoyed not only in Michelin-starred establishments but also in the skies with Singapore Airlines. It is the preferred brand with renowned hospitality chains.

The brand recently inaugurated the launch of The Luzerne, Singapore, a milestone project that took more than 2 years in the making by surmounting challenges of the Covid-19 pandemic. This was preceded by the opening of The Luzerne, Dehua in 2019.

Enthralled by what we have to offer Come, join us in creating the Everyday Best experience and be part of this Singapore heritage!

Job Responsibilities:

• Develop and manage content for all Luzerne social media platforms

• Plan and schedule social media content across various platforms.

• Create engaging content for corporate communications channels (e.g., Website, LinkedIn).

• Manage and update website content.

• Work closely with the Creative Brand Associate in developing visuals and messaging for social media and other campaigns.

• Monitor and analyse social media performance metrics and report findings.

• Assist in the execution of the Brand event, including:

1. Managing logistics (venue setup, equipment rentals)

2. Coordinating with vendors (catering, audio-visual)

3. Ensuring smooth participant management (registration, check-in, communication)

• Develop a captivating social media content strategy to engage audiences pre-event and post-event for all Corporate events.

Skills:

• Excellent written and verbal communication skills with a strong understanding of social media trends and best practices.

• Experience with social media marketing platforms (e.g., Facebook, Instagram, LinkedIn).

• Content writing and storytelling skills are essential.

• Experience with event planning and logistics is a plus (especially if managing vendor coordination and participant management).

• Strong organisational and project management skills

• Ability to work independently and as part of a team.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.

• 3+ years of experience in content creation and social media management.