Full-Time Marketing Associate (Content)

At Overmugged, we're reimagining education by connecting students with inspiring teachers, powerful learning strategies, and a vibrant community. We're on the lookout for a creative, driven, and detail-oriented Marketing Associate (Content) to join our growing team.

This role is perfect for someone who lives and breathes content - from bite-sized TikToks to long-form YouTube videos, educational podcasts, and SEO-rich articles.

Job Scope

The scope of this role includes but is not limited to:

1. Content Strategy & Creation

You'll be a key player in shaping Overmugged's voice across multiple platforms. This includes:

• Short-Form Video
  

• Ideate, script, film, and edit TikTok and Instagram Reels tailored for student engagement and virality
  

• Stay on top of trends and adapt them to Overmugged's brand identity
  

• Coordinate with teachers and students for cameo/involvement where relevant
  

• Long-Form Content
  

• Plan and produce YouTube content (e.g., A Day in the Life of a Student, behind-the-scenes at Overmugged, academic tips)
  

• Assist in livestreaming initiatives, from Instagram Live Q&As to webinars and online events
  

• Manage logistics and editing of educational podcast episodes, collaborating with hosts and guests to deliver high-value conversations
  

• Written Content
  

• Write and optimize SEO-focused blog articles (e.g., study tips, education trends, Overmugged stories) to boost organic search visibility
  

• Develop email newsletters to keep our community informed and engaged
  

• Create website content that clearly communicates our value proposition and brand story
  

• Repurposing & Distribution
  

• Break down long-form content into snackable social clips for reuse across channels
  

• Work closely with the Ads team to adapt content into high-performing paid creatives
  

• Schedule and manage a content calendar that aligns with campaign goals and academic seasonality
  

2. Design & Visual Branding

• Design compelling Instagram posts, carousels, and infographics using tools like Canva or Adobe Suite
  

• Support in maintaining brand consistency across all visuals and messaging
  

3. Community Management

• Engage with students and parents across Instagram, TikTok, and other platforms
  

• Monitor DMs and comments to maintain an active and responsive presence
  

• Organize and execute occasional interactive campaigns, contests, or UGC drives
  

4. Campaign Execution

• Assist with full-funnel marketing campaigns, from ideation to post-campaign analysis
  

• Collaborate with the marketing and academic teams to ensure campaigns align with brand objectives and resonate with our target audience