Freelance Graphic Designer (Project-Based)

Key Responsibilities

1. Visual Design & Campaign Assets
. Design eye-catching content for social media, ads, website banners, EDMs, and product infographics
. Create campaign key visuals (KVs) and adapt them across multiple formats
. Develop product storytelling visuals (ingredients, benefits, lifestyle creatives)
. Support event visuals (posters, flyers, booth materials) when required

2. Short-Form Video & Motion Content
. Create engaging TikTok, Reels, and short-form videos
. Produce simple motion graphics and animated content
. Edit raw footage into compelling marketing videos
. Enhance videos with captions, music, transitions, and effects

3. Creative Collaboration
. Work closely with the marketing team to translate ideas into visuals
. Contribute fresh, creative ideas for campaigns and content
. Ensure all outputs are aligned with brand identity and campaign goals

4. Delivery & Optimisation
. Deliver assets in formats optimised for digital and print
. Adapt designs across multiple aspect ratios (1:1, 4:5, 9:16, etc.)
. Maintain organised files for easy revisions and reuse

Job Requirements

1. Strong skills in graphic design, layout, typography, and visual storytelling
2. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
3. Comfortable with AI design tools or fast content tools (e.g., Canva, CapCut)
4. Ability to produce both static and video content
5. Good understanding of social media trends and formats
6. Good sense of layout, typography, colour, and visual storytelling.
7. Detail-oriented, independent, and able to meet deadlines
8. Able to follow brand guidelines while adding creative value
9. Basic storyboarding skills for short-form video content
10. Prior experience in health, wellness, beauty, or lifestyle brands is an advantage

Engagement Details

1. Freelance / project-based
2. Scope and timeline defined per project
3. Able to support urgent tasks within tight timelines
4. Typically includes multiple deliverables per campaign
5. Rates will be discussed and finalized upon shortlisting
6. Portfolio required (graphic + video work). Kindly include a link to your portfolio (if any) in your resume