Job overview:
Franchise manager is a strategic leader and the primary architect of growth for our franchise network. You are responsible for developing and executing data-driven business strategies that maximize franchisee profitability, brand consistency, and market share expansion. This role requires a blend of strategic acumen, financial literacy, performance coaching, and mastery of digital tools to future-proof our franchise partnerships and drive sustainable, mutual success.
Key Responsibilities:
Strategic Partnership & Growth
- Develop and implement business plans including GTM plans with each franchisee, incorporating market analysis, SWOT, and clear KPIs for revenue, EBITDA, and market share growth.
- Lead new market entry and sales channel expansion strategies, including e-commerce integration, marketplace management and omnichannel customer experience alignment.
Performance Management & Coaching
- Conduct regular business performance reviews using scorecards and dashboards. Act as a coach to franchisees, identifying performance gaps and implementing corrective action plans.
Marketing & Brand Evolution
- Co-create and execute local marketing plans that align with global brand campaigns while leveraging local consumer insights and digital marketing tools
- Manage and protect brand reputation online, working with franchisees on local social media engagement and review management strategies.
Training & Development
- Oversee the development and delivery of continuous training programs for franchisee staff, focusing on sales excellence, new technology use, and customer experience
Strategic Reporting & Communication
- Synthesize complex data on franchise performance, market developments, and strategic initiatives into a concise monthly End-of-Month report for senior management. This brief will serve as a primary tool for organizational alignment, informing leadership of progress, challenges, and resource needs to ensure franchise network success.
Job Requirements:
- Experience: 5-7 years in strategic account management, business consulting, or franchise operations, with a proven record of driving profitability.
- Analytical Skills: Ability to interpret P&L and make strategic recommendations.
- Retail business acumen: Strong understanding of offline retailing, as well as online retailing including e-commerce platforms, digital marketing fundamentals, and social media analytics.
- Business Finance: Basic understanding of business finance to advise franchisees on ROI, cash flow management, and investment decisions.
- Core Skills: Advanced negotiation, influence, and coaching skills. High emotional intelligence to manage complex partner relationships. Sales and marketing in premium consumer retail experience preferable.
- Language: Fluency in English (written and spoken) and Mandarin (simple understanding) is preferred (to liaise with Mandarin-speaking partners and stakeholders), with the ability to present complex data and strategies clearly.
