Job Description

About the Role

The MissionTurn Mamacare's insight and evidence into a product mothers genuinely want, prove there is a real market around it, and help build Mamacare into an enduring, commercially viable company, not a single milestone.Your first mission is to help Mamacare reach a controlled pilot with enough evidence to know what we are launching, for whom, whether mothers genuinely want and use it, and where the most credible payer and distribution pathway sits.You own the path from hypothesis experiment evidence decision, on an ongoing basis. You do not wait for a predefined roadmap. You form a point of view on what needs to be tested next, challenge assumptions — including ours — and align with the founders on the decisions that follow.You will work alongside Salomi on research design and Alessio on clinical thinking rather than replacing either. Your job is to turn research and clinical input into product and commercial decisions quickly and repeatedly as the company evolves.Beyond that, the mandate grows with the company: from validation, to go-to-market, to building and eventually leading the function you have helped create.

Responsibilities

The validation roadmap, continuously — identifying and prioritising the few uncertainties that matter most at each stage, designing how to resolve them, and being explicit about what should wait.
The core mother experience — making sure a mother feels seen and understood from her very first interaction, is pointed to the right kind of support for her situation, and has a reason to come back. Getting this experience right is the single most important thing the product has to do, and it will keep evolving as the product and market mature.
Hands-on product work in Lovable and other AI-assisted tools, with increasing ownership of the build process as the team grows.
Positioning, demand generation and testing — sharpening the proposition, running acquisition experiments, and building the funnel from signup activation return payment.
Commercial strategy and buyer relationships — employers, insurers, clinics, and whichever payer and distribution model the evidence supports, from early discovery through to real partnerships and revenue.
Go-to-market as Mamacare expands — starting in Singapore and helping determine what comes next regionally.

Goals and Responsibilities

This role does not end at a single milestone, but early proof points matter.

In the near term, success means:

A clearly defined pilot product and primary use case, validated with real mothers.
Evidence of demand beyond stated interview or survey intent.
Evidence of commercial intent — including revealed willingness to pay — and an emerging view of where the payer most plausibly sits.
Buyer discovery that tells us what institutional buyers would need to see before engaging commercially.
A measurable funnel from acquisition signup activation useful next step return payment or referral.
A clear evidence-based recommendation on whether and how to proceed with the pilot — what we know, what remains uncertain, and what the pilot itself is designed to prove.
A clear view on what Mamacare should not build yet.

Qualifications

You're Likely a Strong Fit If You

Think like an owner. You ask what has to be true for the company to work, not what sits inside your formal remit.
Run real experiments. You know the difference between an interview, stated intent and actual behaviour — and design validation around observable behaviour wherever possible.
Have genuine commercial curiosity. You want to know who pays, why, how we acquire them, where the economics can work and which assumptions are worth testing first.
Push back with reasoning. You are comfortable challenging the founders assumptions when the evidence suggests a different path.
Have meaningful 01 experience. Ideally you have helped take an early-stage consumer, health or technology product from uncertainty through validation, launch and early commercial traction. Titles matter less than what you actually owned.
Can build as well as lead. You are willing to open Lovable, analyse a funnel, rewrite positioning, interview a buyer or ship an experiment yourself — especially at this stage.
Want this to become one of the defining things you build. You are looking for a primary long-term operating role with real ownership and accountability, not another project or client engagement.

This Isn't the Right Fit If You

You want a clearly bounded scope and to be told what comes next.
You measure success primarily by outputs shipped rather than uncertainty resolved.
You prefer strategy or recommendations over hands-on testing and execution.
Commercial accountability makes you uncomfortable.
You are looking for a fractional or fixed-term engagement.
You want founder-level upside without founder-level commitment, accountability or risk.

Pay range and compensation package

Compensation and Progression Compensation — cash and equity — will be discussed directly and shaped around the right candidate's experience and the scope of ownership taken on.
For someone who performs strongly and demonstrates sustained ownership over time, there is potential for this role to grow into a senior leadership position as Mamacare validates and scales. This would depend on demonstrated contribution, fit, and mutual agreement — it is not assumed or guaranteed at the outset.