Company: 1011 United Overseas Bank Ltd
About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
This position is responsible for providing strong marketing partnership to Group Business and ensuring alignment with Group Wholesale Banking (GWB) and Markets business sectors plans.
Responsibilities
- Strategise and implement holistic regional marketing plans encompassing paid, owned, earned and social for the purposes of promoting Group Business, within the Group Wholesale Banking and Markets business group. These plans will underscore UOB's capabilities as a bank that connects business within and to ASEAN.
- Plans will include integrated campaigns and initiatives spanning above-the-line, below-the-line, digital, social, branch/ambient, sales tools, events, strategic media communications and corporate gift channels.
- Regularly engage and work closely with stakeholders such as Product and Portfolio Managers, Sales, Operations, Legal and Compliance to plan and implement marketing programmes that drive business outcomes such as customer acquisitions, leads generation and utilisation, while strengthening the business proposition.
- Provide strong stewardship and quality assurance on Group Business marketing content across all channels.
- Governor for Group markets GWB public website infrastructure and content, ensuring quality assurance, adherence to parameters set by Group across all fronts - content, layout, lead generation point, et al.
- Provide close guidance and partnership with country marketing teams, on planned and tactical initiatives, according to allocated budgets and timelines.
- Evaluate creative and media agencies and guide them in developing effective marketing channels and collaterals, while maintaining budget efficiency and an optimal channel mix.
- Work closely with the Analytics teams for more effective customer segmentation and targeting.
- Monitor and track campaign performance and results that aid effective decision-making for future campaigns and for best practice sharing.
- Monitor, track and optimise allocated marketing budgets against planned initiatives, to achieve agreed annual business targets.
Job Requirements
- Possesses a Diploma or Degree in Mass Communications, Business, Marketing, Humanities, English, or related fields. Relevant experience will be strongly preferred.
- Possess strong work ethics, with a sense of ownership and integrity.
- Proactive, resourceful, curious and motivated.
- Excellent written and verbal communication skills, coupled with creative thinking and critical analysis skills.
- Strong attention to details and organisation, with excellent time and project management skills to thrive in a very fast-paced environment.
- Strong interpersonal and communication skills; it is mandatory that the candidate be able to collaborate effectively as a team player and work with stakeholders across the bank as he/she is expected to influence the best possible outcomes for bank and business.
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
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