Company Overview:
We harness technology and innovation to enable a more secure and sustainable world. This unifying purpose aligns everything we do. Our aspiration is to become a global technology, defense, and engineering powerhouse our singular long-term goal that drives all our businesses.
Position Overview:
We are seeking a dynamic and results-driven Field Marketing Senior Executive to join our global marketing team. This role will support the development and execution of strategic field marketing initiatives designed to drive brand awareness, generate leads, and contribute to overall business growth. The ideal candidate will assist in campaign strategy, digital marketing, content creation, event management, and marketing operations while working closely with cross-functional teams.
Responsibilities:
1. Strategy Development Support:
- Collaborate with stakeholders to help develop and implement field marketing strategies aligned with business goals.
- Research key market trends and identify opportunities for creating targeted campaigns that resonate with local audiences.
- Assist in refining campaign objectives and establishing key performance indicators (KPIs) for each initiative.
2. Campaign Execution:
- Assist in the planning and execution of end-to-end field marketing campaigns, including digital marketing, content marketing, events, tradeshows, and sponsorships.
- Help coordinate logistics, pre- and post-event marketing activities, and on-site execution to ensure successful campaign delivery.
- Collaborate on content creation, including copywriting for emails, newsletters, social media posts, and promotional materials.
- Support the design and production of creative assets such as social media cards, carousels, and internal videos.
3. Marketing Operations and Insights:
- Assist in pipeline management, including the creation of Salesforce campaigns, lead uploads and follow ups with the sales team.
4. Collaboration and Relationship Building:
- Foster strong relationships with sales teams, channel partners, and other key stakeholders to align marketing efforts with business objectives.
- Work cross-functionally to gather insights and leverage resources to enhance campaign performance.
5. Event Management Support:
- Support event strategy, planning and execution, including logistics coordination, vendor liaison, pre- and post-event marketing, and on-site support.
- Manage and coordinate visits to the Customer Experience Centre within office premises, including scheduling, visitor coordination, agenda planning, and preparation of marketing materials.
- Ensure a seamless and professional visitor experience by working closely with sales, product, and facilities teams
- Support the setup and coordination of event assets, including booths, signage, and collateral.
- Assist with post-event follow-up activities and reporting to ensure effective outcomes.
Qualifications:
- Diploma/Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years experience in field marketing, with a focus on digital marketing, content creation, and event management.
- Strong understanding of B2B marketing strategies, lead generation, and customer journey mapping.
- Excellent project management skills, with the ability to handle multiple campaigns simultaneously.
- Strong communication and copywriting skills, with a keen eye for detail.
- Proficiency in marketing tools and software (e.g., Salesforce, email platforms, social media management tools).
- Analytical mindset with experience in data-driven decision-making.
- Willingness to travel domestically and internationally as required.
If you're passionate about field marketing and excited to work in a fast-paced, dynamic environment, we invite you to apply. Join us in shaping the future of ST Engineering and make a meaningful impact on our global marketing efforts.
