Join our dynamic team at Cohesity as a Field Marketing Manager! As a Marketing professional, you will have the opportunity to play a crucial role in driving sales demand and creating exceptional marketing experiences for our customers and prospects.
In this role, you will be responsible for marketing, awareness, and demand generation for sales in growth markets in ASEAN and Greater China areas. Collaborating closely with Sales and Channel leadership, you will develop and implement strategic marketing plans to support our sales pipeline and revenue objectives. Your expertise in programmatic activities will ensure flawless execution and deliver world-class results.
Why is this opportunity unique At Cohesity, we are revolutionizing the world of data management and security. With our innovative solutions, we simplify data management processes, empowering businesses to compete in the digital age. As a Field Marketing Manager, you will have the chance to be part of this ambitious mission and contribute to our growth and success.
HOW YOU'LL SPEND YOUR TIME HERE:
- Develop and execute regional field marketing strategies that support pipeline and revenue growth in Greater China (Hong Kong, Taiwan, China via representative partner) and growth markets in ASEAN (excluding Singapore and Thailand).
- Enable and guide Cohesity's representative partner in China, empowering them to execute brandbuilding and demandgeneration programs that support sales objectives across the China market.
- Plan and execute integrated marketing programs and events that create demand, accelerate pipeline, and strengthen executive level engagement with customers and partners ensuring all initiatives deliver measurable outcomes.
- Own marketing performance, including reporting, pipeline analysis, and marketing ROI.
- Monitor lead flow and ensure timely followup by sales and partner channels, optimizing conversion and improving pipeline hygiene.
- Drive utilisation of Cohesity's partner program to extend market reach and improve partner engagement.
- Provide onsite support for marketing activities; travel required (2030%).
- Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
- 8+ years of field marketing or regional marketing experience in technology or SaaS industry.
- Proven ability to partner with sales leadership and deliver measurable pipeline impact.
- Experience managing budgets, agencies, and multimarket program operations, preferably within APJ.
- Experience with marketing automation and CRM systems (Marketo, Salesforce preferred).
- Prior experience supporting or enabling channel/partner marketing programs is highly desirable.
- Strong analytical and reporting skills with the ability to draw insights from performance data.
- Excellent communication skills in English and Chinese Mandarin.
- Self-starter with a hands-on approach.
