Field Marketing Manager - Asia

We're seeking a driven, hands-on marketer who thinks and acts like a business owner. You'll have the autonomy to shape strategies, make bold decisions, and deliver results that move the needle. From crafting go-to-market plans to running campaigns end-to-end, you'll take full ownership - budgets, timelines, outcomes. If you thrive on independence, accountability, and turning ideas into measurable impact, this is your role.

We're looking for a self-starter who treats the marketing function as if it's their own business - someone who's proactive, resourceful, and accountable for delivering results from strategy through to execution.

Key Responsibilities

. Own the strategy: Develop and execute marketing plans that align with business goals and drive measurable growth.
. Run it like a business: Manage budgets, timelines, and priorities with a P&L mindset, ensuring ROI for every activity.
. Lead from the front: Drive campaigns end-to-end - from market research and positioning to creative execution and performance tracking.
. Be resourceful: Identify opportunities, solve problems, and adapt quickly without waiting for instruction.
. Cross-functional leadership: Partner with sales, product, and operations to ensure seamless go-to-market execution.
. Data-driven decisions: Use analytics and insights to refine strategies and deliver better outcomes.

Your Impact

As a trusted leader and subject matter expert, you will:

• Strategic Advisory: Generate plans for countries including: Singapore, Malaysia, Hong Kong, Indonesia, Thailand and Philippines.
• Trusted Advisor: Build trusted relationships with key partners, customers and prospects through marketing campaigns.
• Thought Leadership: Establish Anaplan at industry events, in thought leadership opportunities, and through social media.

What We're Looking For:

Proven experience managing marketing programs with measurable success - 10+ years in Field Marketing roles

• Experience in high technology B2B enterprise software field marketing required SaaS/on-demand software experience highly desired.
• Proven experience managing marketing programs with measurable success - 10+ years in Field Marketing roles
• Experienced in Account Based Marketing techniques and demonstrable ability to work with global cross-functional commercial teams to develop ABM programmes for key accounts
• Proven ability to think big picture and use both traditional and modern marketing tactics to design effective programs
• Splash, CRM () and Marketing Automation (Marketo) experience strongly preferred.
• Strong Analytical skills to identify ROI of marketing programs
• Entrepreneurial spirit and ability to work independently with minimal oversight.
• Strong project management and stakeholder engagement skills.
• A hands-on approach - willing to roll up sleeves and make things happen.