Field Marketing Associate

Overview: We are hiring a Field Marketing Associate (SEA). This role supports the execution of field marketing initiatives across Southeast Asia. This position is highly hands-on and execution-driven, working closely with regional marketing and sales teams to deliver events, campaigns, and programs that drive pipeline and revenue. The role focuses on operational excellence, cross-functional coordination, and on-the-ground delivery rather than high-level strategy.

Location: Singapore

Key Responsibilities:

Field Marketing & Event Execution

• Support end-to-end execution of field marketing programs, including:
• In-person events (conferences, roundtables, meetups)
• Virtual events (webinars)
• Manage logistics such as venues, vendors, event materials, registrations, and on-site coordination.
• Ensure events and campaigns are delivered accurately, on time, and within budget.

Sales & Campaign Support

• Partner closely with sales and SDR teams to align field activities with pipeline and revenue goals.
• Assist with campaign activation, including: Email invites, Event promotions , Sales enablement materials
• Coordinate follow-ups and support post-event engagement.

Lead Management & CRM Operations

• Upload, track, and manage leads generated from events and campaigns in Salesforce.
• Maintain data accuracy and ensure timely lead handover to sales.
• Support ongoing CRM hygiene and process adherence.

Reporting & Performance Tracking

• Assist in tracking field marketing KPIs such as:
• Event attendance
• Leads generated
• Pipeline influenced
• Support basic reporting and post-campaign analysis.

Cross-Functional & Regional Collaboration

• Work with regional and global marketing teams to adapt campaigns for the SEA market.
• Coordinate with external vendors, partners, and internal stakeholders to ensure smooth execution.

Requirements:

• 2–3 years of experience in field marketing, event marketing, or demand generation (execution-focused).
• Experience in B2B marketing, preferably within SaaS, fintech, or technology environments.
• Proven ability to manage multiple events or campaigns simultaneously in a fast‑paced setting.
• Hands‑on experience supporting events, webinars, or field programs end to end.
• Familiarity with CRM systems (e.g. Salesforce) and basic lead management processes.
• Strong organisational and project coordination skills with high attention to detail.
• Ability to work cross‑functionally with sales, marketing, and external vendors.
• Strong written and verbal English communication skills.
• Willingness to be hands‑on and operational, including logistics and on‑site event support.

Preferred Skills:

• Experience using marketing automation tools such as Marketo, HubSpot, Splash, or similar platforms.
• Prior exposure to SEA regional marketing or multi‑country campaign execution.
• Comfort working with event lead data, reporting, and KPI tracking.
• Ability to localise or adapt global campaigns for regional audiences.
• Experience working closely with sales or SDR teams on pipeline‑driven marketing initiatives.
• Strong time management and problem‑solving skills in high‑execution environments.
• Additional Southeast Asian languages are a plus, but not mandatory.

We regret to inform that only shortlisted candidates will be notified.

Job Reference: R25150511 Cammy Li Xin Hui

Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544