Assist to assess market opportunities and conduct research to understand customer needs
Establish collaboration opportunities with hotels, attractions and companies
Enhance customers experience through mall-wide promotions and events to drive patrons traffic and increase tenant sales
Maximise the mall's casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts.
Assist to develop and execute the annual marketing calendar effectively on a timely manner.
Plan, execute and manage advertising, promotion and digital marketing strategies
Coordinate and implement marketing and online activities in line with business objectives and visions
Build and maintain good relationship with tenants and garner their participation in the mall's marcom activities
Analyse and evaluate effectiveness of marcom activities and make recommendations to adjust marketing strategies
Requirements
Diploma in Marketing or Mass Communications or relevant discipline
2 years of relevant experience, preferably in retail mall marketing
Seeking for creativity, think out of the box marketing ideas from various industry
Able to work independently as well as part of a team in a constantly evolving environment
Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.
Strong communication, interpersonal, analytical and problem-solving skills
