Executive/Higher Executive - Branding and Marketing (E-commerce and Retail Management)

Job Responsibilities

Marketing & Branding Strategy and Development
.Conduct market research and refine brand strategies based on consumer insights and competitive analysis.
.Develop and implement brand guidelines and multi-channel marketing plans to ensure consistent messaging and achieve sales targets.
.Utilize brand management tools and analytics platforms to monitor KPIs and optimize branding initiatives.

Retail & eCommerce Operations
.Lead omni-channel marketing campaigns integrating online and offline retail experiences.
.Oversee in-store merchandising and collaborate with IT and retail teams to enable personalized marketing through data integration.
.Ensure branding guidelines are consistently applied across marketing and sales campaigns.

Analytics and Insights
.Implement analytics frameworks using tools like Google Analytics to monitor key metrics and apply customer segmentation with predictive analytics to optimize marketing spend and tailor strategies for improved engagement
.Analyze real-time feedback from retail, mobile, and social channels to derive insights for personalized strategies.
.Present actionable insights and recommendations to senior leadership using data visualization tools.

Content and Creative Direction
.Oversee development of engaging content across all channels and manage creative partners.
.Drive transparent communication with consumers through events and social media platforms.

Customer Engagement and Retention
.Develop loyalty programs and personalized marketing strategies using AI and predictive analytics.
.Monitor engagement and refine campaigns based on data-driven insights.

Budget Management
.Manage marketing budgets, monitor ROI, and prepare performance reports for senior leadership.

Innovation and Trends
.Stay updated on industry trends and lead digital transformation initiatives to enhance omni-channel capabilities.

Partnership and Stakeholder Management
.Build strong relationships with internal teams and external partners to align marketing strategies with business objectives.

Cross-Functional Collaboration
.Ensure integrated marketing support for product launches and retail initiatives through collaboration with multiple departments.

Job Requirements

• Bachelors degree in marketing, Business, Communications, or a related field is required.

• Professional certifications (e.g., Google Analytics, Salesforce certifications) is an advantage.
• 3-5 years of relevant experience in retail marketing, brand management, or retail operations, with demonstrated exposure to both e-commerce and physical retail environments.
• Proven track record of managing successful campaigns and retail projects is preferred. Experience in the apparel/footwear or FMCG sectors, or even military/protective gear, would be beneficial for understanding product nuances
• Strong commercial acumen with a customer-centric approach.
• Ability to work with urgency and maintain consistent follow-through on deliverables.
• Proven experience in managing and negotiating with multiple vendors while balancing expectations.
• Outstanding organizational skills and the ability to prioritize effectively under pressure.
• Proactive in building and nurturing strong internal and external relationships and partnerships.
• Skilled in managing multiple tasks, meeting deadlines, and taking ownership of problem-solving.
• Continuously seeks opportunities for efficiency improvements, shares best practices, and recommends process enhancements.