Executive, Digital Marketing

We are looking for a Digital Marketing Executive to manage our social media platforms, create engaging digital content, and support marketing campaigns and events. This role offers hands-on experience in content creation and marketing communications within the healthcare sector.

Key Responsibilities:

Social Media Management

• Manage and oversee social media platforms, including Facebook, Instagram, TikTok, YouTube and LinkedIn.
• Managing day-to-day social media accounts, including scheduling posts, responding to comments and messages, and monitoring engagement metrics.
• Plan, shoot and edit short-form videos, Reels and TikTok videos.
• Analysing social media performance data and providing regular reports on key metrics, insights, and recommendations for improvement.

Content Development & Copywriting

• Develop integrated digital content and creative assets across platforms, from content ideation and campaign messaging to captions and short-form video concepts.
• Draft clear, compelling copy for social media captions, promotional materials, and marketing communications.
• Coordinate and collaborate with cross-functional teams to gather information and insights for content creation.
• Write SEO-friendly copy to improve visibility, organic traffic and engagement.
• Assist in managing and proofreading website content to ensure accuracy, consistency and alignment with SEO best practices.

Marketing Support

• Translate stakeholder requirements into clear creative briefs and provide design direction and constructive feedback to designers, ensuring the final output meets expectations and maintains visual consistency.
• Assist in the planning and execution of events hosted by the company including conferences, workshops and networking sessions.
• Support photography and videography for campaigns and events.
• Assist with administrative tasks and other marketing-related duties as assigned.

Who Are We Looking For:

• Diploma or Degree in Marketing, Communications, Business, Media or a related discipline.
• Minimum 1-2 years of experience in social media management, content creation, digital marketing or communications.
• A good eye for aesthetics and a solid understanding of design principles, layout, typography, colour and visual composition.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Familiarity with design tools (Canva, CapCut, Adobe Creative Suite) is a plus.
• Up to date with social media trends and familiar with platforms such as TikTok, Instagram, Facebook, YouTube, and LinkedIn, with the ability to translate trends into engaging, professional content for a healthcare audience. Experience with multimedia (e.g. photography, illustration, video, audio) is advantageous.
• Detail-oriented, with strong organisational skills, with the ability to manage multiple projects and deadlines.
• Ability to work independently or as part of a team to achieve project deliverables.
• Proactive, eager to learn, and adaptable in a dynamic environment.

What We Offer:

• Hands-on experience in various aspects of marketing within the healthcare sector.
• Mentorship and guidance from experienced marketing professionals.
• Opportunity to contribute to real marketing projects and make an impact.
• Opportunity to develop valuable skills and expand your professional network.
• Opportunity to work with internal and external stakeholders including medical professionals, Operations team, vendors and social/media/creative agencies.