Purpose:
- The Executive, Channel Partners supports the Admissions and Sales team in driving student enrolments for the assigned territory (China market), including coordination with Mandarin-speaking stakeholders where required, through effective management of leads, agents, and the admissions process.
- This role is responsible for executing an efficient, structured, and high-quality admissions cycle from enquiry to enrolment, while ensuring strong coordination with channel partners and internal stakeholders.
- The position also serves as a key brand ambassador, representing the school to prospective families by delivering a personalised and professional admissions experience and clearly articulating the school's value proposition.
- The role requires strong customer service orientation, administrative excellence, attention to detail, initiative, confidentiality, and the ability to work effectively in a team-driven, target-oriented environment.
Responsibilities:
1. Lead Management & Sales Coordination
- Qualify incoming leads and follow up with prospective families through calls, messaging, and other communication channels
- Track and manage leads through the CRM system to ensure accurate pipeline visibility
- Coordinate closely with sales representatives and agents to support conversion of enquiries into enrolments
- Provide timely feedback on lead quality and status to support sales effectiveness
2. Admissions Process Support
- Guide prospective parents through the full admissions cycle, from enquiry to enrolment
- Conduct school tours, consultations, and respond to pre- and post-admission queries
- Assist families with application submission, document verification, and enrolment procedures
3. Channel Partner & Agent Coordination
- Support coordination with agents to ensure alignment with school policies and recruitment guidelines
- Ensure compliance in the admissions process for agent-referred students
- Assist in communication between agents and internal teams to ensure smooth processing of applications
- Support onboarding-related coordination for new and existing agents when required
4. CRM & Data Management
- Maintain accurate records of leads, conversions, and follow-ups using a CRM platform.
- Track and report on inquiry trends, conversion rates, and enrollment pipeline stages.
- Follow up consistently to nurture leads and reduce drop-offs in the admissions funnel.
5. Customer Service & Administrative Support
- Maintain consistent follow-ups with prospective and existing families to ensure high service standards
- Provide timely administrative support to the Sales and Admissions teams
- Ensure professional handling of all communications with parents and stakeholders
- Support scheduling of meetings, coordination of events, and documentation management
- Represent the school at education fairs, expos, and community engagement events in Singapore and overseas, as required
Key Areas of Accountability:
- Agent Connect
- Campus Event
- Brand Promotion
- Admission Counselling
Operational:
- Ensure efficient and compliant execution of the admissions process from enquiry to enrolment, including CRM management, follow-ups, coordination with internal teams and agents, and support for smooth student onboarding
Work Schedule:
