Event Sales Manager

ABOUT THE COMPANY

Messe Berlin Asia Pacific is the regional headquarters of Messe Berlin GmbH, one of the leading trade fair organizers in the world. Messe Berlin Asia Pacific is steadily working towards growth and expansion, enhancing its presence and impact across the Asia Pacific region.

Role Overview

We are seeking a commercially driven Exhibition Sales Manager to support the launch and growth of a new regional B2B trade exhibition.

The successful candidate will be responsible for driving exhibitor and sponsorship sales, developing new business opportunities, managing key accounts, and building long-term relationships with industry stakeholders across Singapore, Southeast Asia, and international markets.

This role is suited for a proactive sales professional who enjoys consultative selling, relationship building, and working in a fast-moving event launch environment.

Key Responsibilities

Sales & Revenue Generation

• Drive exhibition space sales, sponsorship sales, and related commercial products to meet revenue targets.
• Identify, prospect, and secure new exhibitors, sponsors, pavilions, and partners across relevant industry sectors.
• Develop and manage a strong sales pipeline through cold outreach, referrals, industry research, networking, and market engagement.
• Prepare sales proposals, quotations, contracts, and commercial presentations for prospective clients.
• Conduct regular follow-ups with prospects and existing clients to convert leads into confirmed participation.

Account Management

• Build and maintain strong relationships with exhibitors, sponsors, associations, government agencies, and industry partners.
• Manage assigned accounts from initial contact through to contract signing, event delivery, and post-event follow-up.
• Understand client objectives and recommend suitable participation packages, sponsorship opportunities, and branding solutions.
• Ensure timely collection of contracts, payments, artwork, company profiles, and other exhibitor deliverables.

Market Development

• Identify key companies, industry clusters, trade associations, government-linked organisations, and regional market opportunities.
• Monitor industry trends, competitor events, and market developments to support sales strategy and product positioning.
• Support the development of international pavilions, group participation, and strategic partnerships.

Collaboration & Reporting

• Work closely with marketing, conference, operations, and project teams to align sales messaging, campaign priorities, floorplan planning, and exhibitor servicing.
• Provide regular sales updates, pipeline reports, revenue forecasts, and market feedback to management.
• Maintain accurate records in the CRM system, including leads, opportunities, activities, contracts, and sales progress.
• Support onsite exhibitor servicing, sponsor fulfilment, VIP engagement, and client relationship management during the event.

Requirements

• Minimum 2–3 years of sales experience, preferably in B2B exhibitions, conferences, media, sponsorship, trade associations, or related commercial environments.
• Proven track record in achieving sales targets and developing new business.
• Strong communication, negotiation, and presentation skills.
• Comfortable with cold calling, prospecting, client meetings, and consultative selling.
• Ability to understand industry sectors and translate client needs into relevant commercial opportunities.
• Organised, disciplined, and able to manage multiple accounts and deadlines.
• Familiarity with Salesforce and sales pipeline reporting is preferred.
• Regional sales experience across Southeast Asia or international markets would be an advantage.

Key Attributes

• Commercially minded and target-driven.
• Proactive, resilient, and self-motivated.
• Strong relationship builder with a professional client-facing manner.
• Comfortable working in a launch-stage event environment.
• Able to work independently while collaborating closely with internal teams.

WHY JOIN US

At Messe Berlin Asia Pacific, you'll have the opportunity to lead impactful events, work with a global team, and shape the future of exhibitions and conferences in the Asia Pacific region.

If you are ready to take your career to the next level in the events/ exhibition industry, please get in touch with us!

**Please note that only shortlisted candidates will be contacted. Thank you for your understanding.