Emerging Markets & Platform Lead, E-Retail

Role Mission & Strategic Context

The primary mission of this role is to accelerate e-commerce growth and digital maturity for

L'Oral Luxe across key emerging markets within the SAPMENA zone. This position is

critical for unlocking new revenue streams/store openings and establishing a strong,

scalable foundation for our online business in high-potential markets, including Vietnam,

Indonesia, the Philippines, India, Morocco, and Egypt. This is a hybrid profile requiring a

blend of commercial acumen, e-commerce operational expertise, and digital marketing

knowledge to drive both strategic planning and execution. The role will also hold a dual

responsibility as the SAPMENA Platform Lead, E-Retail.

Key Responsibilities

A. Emerging Markets E-Commerce Acceleration:

. Strategic Planning: Develop and implement multi-year ecommerce/

channel expansion strategies for designated emerging markets,

defining key business-building blocks and growth levers in consultation with

the CGO x CMO teams.

. Go-To-Market (GTM) Strategy: Advise and co-develop with local markets on

optimal e-commerce operating models, including channel differentiation

strategy

. Commercial Performance & Operational Excellence: Drive online sales

performance/ leads gen with brand teams, ensuring campaign readiness and

execution excellence/ readiness for key mega commercial moments (e.g.,

11.11, Super Brand Day, Pink Moments).

. Hypercare & Capability Building: Provide support, partnership and

guidance to local teams to build their operational capabilities and readiness

to ensure sustainable and strong growth for the online channel ambitions

B. SAPMENA E-Retail Platform Lead:

. Platform Strategy:

. Define and manage the strategic roadmap for our E-Retail platforms

across the zone, ensuring alignment with global standards and local

business needs.

. Co-develop with markets leads the e-activation strategy across ERetail/

Pureplayers channels in the region, aligned with global brand

strategies (alongside OBM) and local market nuances to drive traffic,

conversion, AOV, and CLTV growth.

. Collaborate with brand/ marketing teams (OBMs) to ensure consistent

brand messaging and optimal online visibility, boosting brand

awareness and engagement and provide advisory to Brand Teams

(OBMs) on opportunities to unlock or leverage for markets

. Govern best-in-class online merchandising, UX, and learnings across

the region

. Oversee and negotiate with platform channel campaigns (category/

multibrand) opportunities to enhance SOV for BAU/ hallmarks and

cross selling of brands

. Stakeholder Collaboration:

. Act as the key point of contact between Zone, Global, and local

market teams for all E-Retail platform-related topics, ensuring clear

communication and project alignment.

. Co-build with markets and maintain strong platform partnerships and

business performance tracking with the O+O KAM (CGO) to maximize

brand visibility and drive sales (e.g. Data & Investment Partnerships)

Required Competencies & Profile

. The ideal candidate for this role is a strategic and results-oriented leader with

a strong entrepreneurial mindset.

. E-Commerce & Commercial Acumen: Proven experience in building and

scaling e-commerce businesses, with a strong understanding of online P&L

management and commercial drivers.

C1 - Internal use

. Digital Marketing Expertise: Comprehensive knowledge of the full digital

ecosystem, including performance media, CRM, A&I and how to leverage

them for e-commerce success.

. Strategic and Analytical Thinking: Ability to analyze complex market

dynamics, identify growth opportunities, and translate them into actionable

strategic plans.

. Project & Stakeholder Management: Strong organizational skills with the

ability to lead complex, cross-functional projects and influence stakeholders

across diverse markets and cultures.

. Adaptability & Problem-Solving: A proactive and agile approach, capable of

navigating ambiguity and finding innovative solutions to challenges in

nascent digital environments.