Ecosystem Growth manager

About PatSnap

Patsnap is a SaaS-based innovation intelligence service provider headquartered in Singapore with 1200 employees worldwide and customers from more than 40 countries. PatSnap provides deep data insights and analytics across various sectors, including material science, bio-pharmaceuticals, and patents. Backed by top-tier investors such as Sequoia and SoftBank, PatSnap is at the forefront of driving innovation through technology and data. Our major R&D centers are in Suzhou and Shanghai, China, and we are looking to significantly expand our Singapore R&D team to position Singapore as a key global innovation hub.

WeareaSaaScompanylaunchingaProduct-LedGrowth(PLG)product.Wearelookingforastrategicandexecution-focusedEcosystemGrowthLeadtodriveuseracquisitionthroughecosystemchannels.

This role is responsible for identifying, building, and activating high-leverage distribution channels including technology marketplaces, partner ecosystems, communities, and integration platforms. The goal is simple: get the product in front of the right users at scale.

YouwillworkcloselywithProduct,Marketing,andPartnershipstoturnecosystempresenceintoapredictablegrowthengine.

1.EcosystemStrategy&ChannelIdentification

Identify high-impact ecosystems where our ICP already exists (e.g., app marketplaces, SaaS platforms, communities, integration hubs)

Evaluateopportunitiesbasedonuserdensity,intent,andintegrationpotential

Prioritizeandbuildaroadmapforecosystem-drivengrowth

2.Marketplace&PlatformDistribution

Launchandoptimizelistingsonrelevantmarketplaces(e.g.,SalesforceAppExchange,HubSpotMarketplace,AWSMarketplace,ShopifyAppStore,etc.)

Ownpositioning,messaging,andconversionoptimizationwithintheseplatforms

Managereviews,ratings,andmarketplaceperformance

3.StrategicPartnershipsforPLGDistribution

BuildrelationshipswithcomplementarySaaScompanies

Developco-marketing,co-selling,andintegration-baseddistributionstrategies

Negotiatewin-winexposureopportunities

4.Community&OrganicEcosystemGrowth

Identifyandactivaterelevantcommunities

Partnerwithinfluencersorecosystemleaderswhereappropriate

Driveorganicproductdiscoverywithinhigh-intentenvironments

5.PerformanceTracking&Optimization

DefineKPIsforecosystem-drivenacquisition

Trackactivation,conversion,andretentionfromecosystemchannels

Continuouslyoptimizebasedondata

WhatSuccessLooksLike

Strongandconsistentuseracquisitionfromecosystemchannels

High-performingmarketplacelistings

Strategicintegrationsdrivingproductadoption

ClearattributionandmeasurableROIfromecosystemefforts

Must-Have

4-8+yearsexperienceingrowth,partnerships,ecosystem,ormarketplacerolesinSaaS

ExperiencewithPLGorself-serveSaaSproducts

Proventrackrecordofdrivinguseracquisitionthroughpartnershipsormarketplaces

Stronganalyticalskillsandcomfortwithgrowthmetrics

Nice-to-Have

ExperiencelaunchingonmajorSaaSmarketplaces

Experienceworkingcross-functionallywithProductandMarketing

BackgroundinB2BSaaS

Ideal Profile

Thinksindistributionfirst,notjustcampaigns

Understandswhereusersalreadygatherandhowtotapintothat

Strategicbuthighlyexecution-oriented

Comfortablebuildingfromzero(thisisnotamaintenancerole)

Commercialmindsetwithstrongownership