What's the team function
E-commerce Strategy team is responsible for:
- Owning end-to-end P&L across Brand eCommerce websites and marketplaces (Shopee, Lazada, TikTok)
- Managing online sales performance, including campaigns, promotions, pricing strategy, and brand execution
- Building sustainable growth through strong commercial planning, data analysis, and cross-functional coordination
DISCLAIMER: This team does not handle operational work such as customer chat replies or parcel packing.
Shopee, Lazada & TikTok:
- To negotiate and dealing with online marketplace Key Account Manager (KAM)
- Research and understand trends and consumers need
- Perform competitive benchmarking and analysis, and further come out with associated counter action plan
- Plan and execute for inter-platform as such banner, shocking sales, bundle deal, keyword ads, listing ranking
- Plan and execute monthly marketing campaign mechanism (lucky draw, complimentary free gift, voucher etc.)
- Forecast and communicate with Procurement team to ensure consistent stock level and healthy inventory turnover rate
- Reporting on a timely manner to the Management on store performance and post mortem of marketing campaign
- Communicate with Brand Principal on marketing funding and new product development
Digital Marketing:
- To analyse, plan, and assist in implementing Meta (Facebook) CPAS marketing initiatives
- To review and evaluate the CPAS performance outcomes
What's your role
In this role, you will be fully accountable for the P&L and commercial performance of assigned brand store(s) across Brand eComm Website, Shopee, Lazada, and TikTok.
To keep it simple: Fully responsible for P&L of the Brand store on Shopee, Lazada and TikTok Platform
Key Responsibilities
- Research market trends and consumer needs, and translate insights into commercial strategies
- Conduct competitive benchmarking and propose counter-action plans to protect and grow market share
- Plan and execute inter-platform growth levers such as campaigns, bundles, vouchers, product ranking, keyword/search ads, and listing optimisation
- Own monthly online campaign planning and mechanics (e.g. free gifts, lucky draws, vouchers, bundles)
- Support the planning and coordination of offline campaigns, ensuring alignment across stakeholders for smooth execution
- Drive forecasting and work closely with Procurement to ensure healthy stock levels and inventory turnover
- Prepare timely performance reporting to Management, including campaign post-mortems and key improvement actions
- Liaise with Brand Principals on marketing funding, campaign support, and new product initiatives
What's the skill required
- Good command (both spoken and written) in English and Mandarin (as required when communicating with Brand Principal which only able to speak Mandarin).
- Equipped with basic understanding about micro-economics theory (demand, supply and price)
- Strong DATA ANALYTICS skill
- Proficiency in Microsoft Excel
- Equipped with P&L mindset
- CREATIVE
