Job Description
We're looking for an energetic, commercially driven and camera-confident E-commerce Marketing & Livestream Executive to grow our fashion brand across platforms such as TikTok Shop and Shopee. You'll manage marketplace campaigns, livestreams, paid advertising and creator partnerships — turning engaging content into measurable sales.
What You'll Do
- Host 3–5 engaging livestreams per week, presenting products with confidence, demonstrating styling possibilities and turning audience interest into sales.
- Own daily, weekly and monthly sales targets across key metrics such as GMV, conversion rate, average order value and return on ad spend.
- Shape the livestream strategy — from product selection and promotional hooks to scripts, offers and sales targets.
- Recruit, train and coach external livestreamers, creators and KOLs, equipping them with the product knowledge, brand understanding and selling techniques needed to perform.
- Build and execute high-impact marketplace campaigns for product launches, seasonal moments and major sale events.
- Run and optimise paid advertising campaigns that grow product discovery, livestream audiences and revenue.
- Strengthen DMK's marketplace presence by optimising storefronts, product listings, pricing, vouchers and promotional mechanics.
- Grow DMK's creator and affiliate network through strategic partnerships, product seeding and commerce-led content.
- Use performance data to identify winning products, creators, content and campaign formats and scale what works.
- Partner with content, e-commerce, merchandising, operations and customer-service teams to bring campaigns to market successfully.
- Stay ahead of platform developments, competitor activity and social-commerce trends to uncover new growth opportunities.
- Turn performance results into clear recommendations and practical actions for continued growth.
Website: www.dmk.com.sg
Instagram: @dmkshoes
- Tiktok: @dmkofficial
More Info
Key Skills
social-commerce trends
creator partnerships
paid advertising
marketplace campaigns
