An E-Commerce Retail Sales Manager in the FMCG sector is responsible for driving online sales performance, managing digital retail channels (Shopee, Lazada, Amazon, RedMart, GrabMart, company e-store), optimizing product listings, executing promotional strategies, and ensuring strong brand visibility and profitability across all online platforms.
Key Responsibilities
- Manage online sales performance for FMCG products across multiple e-commerce channels.
- Ensure accurate product listings, pricing, stock levels, and promotional setup.
- Develop online sales strategies to increase revenue, conversion rates, and market share.
- Work with digital retailers/platforms to secure visibility (deals, campaigns, ads).
- Lead negotiation with marketplace category managers.
- Analyze sales data, category trends, and competitor performance.
- Coordinate with supply chain, marketing, and finance teams for seamless online operations.
- Manage online promotions such as 11.11, Mega Sales, Payday Sales, CNY, Hari Raya, Deepavali, etc.
- Improve ratings, reviews, and customer experience on e-commerce platforms.
- Supervise e-commerce executives or coordinators.
Core Skills Required
- Strong understanding of e-commerce platforms and FMCG retail operations.
- Expertise in category management, online promotions, and sales forecasting.
- Knowledge of digital shelving, SEO, keywords, and platform algorithms.
- Proficiency in Excel, reporting dashboards, and data analytics.
- Strong communication and negotiation skills (esp. with marketplace partners).
- Ability to manage high-volume SKUs and fast-changing stock movement.
Preferred Qualifications
- Degree in Business, Marketing, E-commerce, Supply Chain, or related field.
- 1-2 years experience in FMCG and e-commerce management.
- Hands-on experience with platforms like Shopee Seller Centre, Lazada Business Advisor, Amazon Seller Central, etc.
