Job Summary:
Lead e-commerce growth across Shopee, Lazada, Tiktok Shop and Webstores, driving sales and profitability while exploring new opportunities via affiliate, live, and video channels. Harness data-driven insights to optimize campaigns, boost brand visibility, and generate high-quality traffic. Deliver actionable business reviews to identify risks and unlock opportunities, ensuring sustainable revenue growth and market leadership.
Job Description:
A. Business planning & Sales
- Partner with the Brand team to drive robust e-commerce performance and deliver an exceptional online shopping experience.
- Develop and implement comprehensive retail strategies across multiple marketplaces and platforms.
- Provide strategic guidance for e-commerce demand generation, digital marketing initiatives, and overall business optimization.
- Lead the planning, development, and execution of key e-commerce campaigns-particularly major Mega Campaigns (e.g., Lazada Birthday, 11.11, 12.12, Super Brand Days)-including concept creation, promotional mechanics, creative development, and gift sourcing.
- Cultivate and maintain strong relationships with e-commerce platforms, external agencies, and strategic partners.
- Plan campaign mechanics strategically to balance profitability and discount structures, supporting sustainable growth.
Manage e-commerce projects end-to-end, ensuring alignment with overall business goals and performance objectives.
B. Digital Marketing
- Oversee e-store development and optimization to drive conversion-covering shop-in-shop design, content creation, and feature enhancements informed by market and competitor insights.
- Plan and execute digital activation campaigns across platforms to strengthen engagement, elevate customer experience, and generate positive feedback.
- Manage KOL collaborations, live streaming initiatives, and event activations for new product launches and major campaigns to amplify reach and visibility.
C. Business Intelligence
- Identify market opportunities to grow online revenue-generating channels.
- Conduct competitive and market analyses to inform strategy.
- Translate market insights into innovative and effective growth campaigns.
D. Inventory & Data Coordination
- Monitor real-time inventory to prevent stockouts, overselling, or discrepancies.
- Prepare regular operational reports covering returns, refunds, promotions, and inventory variances.
- Ensure all data updates and reporting are accurate and timely for business tracking and decision-making.
E. Reporting & Data Analysis
- Track and analyze data to evaluate promotion performance, stock movement, and operational efficiency.
- Provide bi-weekly and monthly reports with insights and recommendations for process improvement.
Job Requirements:
- Diploma in Marketing, Media, Communication, similar or related or at least 2 years working experience in the related field.
- Good knowledge of e-commerce platforms and different digital marketing channels.
- Excellent communication and interpersonal skills, both written and verbal.
- Highly initiative with positive energy, able to work under tight schedules and deadlines.
- Consistently and independently solve problems and achieve objectives.
- Process good attitude towards learning and improving.
- Good analytical skills and attention to detail.
- Able to work well in a team.
- Basic understanding of design software such as Adobe Photoshop/Illustrator, not a must but a plus point.
- Comfortable working in a fast-paced and constantly changing environment.
