E-Commerce Manager

E-Commerce Manager

Role Objective

To own and grow all online sales channels and turn e-commerce into a major revenue driver for the company.

1. E-Commerce Strategy & Revenue Growth

Develop and execute the overall e-commerce roadmap

Set monthly and annual online sales targets

Plan and manage the online sales calendar in alignment with retail campaigns

Drive traffic, conversion rate, and average order value (AOV)

Identify new growth opportunities (new platforms, cross-border, affiliates)

2. Online Store & Marketplace Management

Manage and optimise performance for:

Brand website (Shopify / WooCommerce)

Shopee

TikTok Shop

Lazada

Mobile app

Ensure:

Accurate product listing and categorisation

Competitive pricing strategy

Stock synchronisation with retail stores

Platform campaign participation

3. Campaign Planning & Execution

Plan and execute major campaigns

Product launches & IP collaborations

Online-exclusive bundles & promotions

Work closely with:

Marketing team for creatives & ads

Retail team for stock allocation

Designer for campaign visuals

Manage homepage, landing pages & campaign banners

4. Performance Analysis & Reporting

Track and analyse

Sales revenue

Conversion rate

Website traffic

Customer behaviour

Best-selling products

Campaign ROI

Generate weekly and monthly performance reports

Recommend data-driven action plans for improvement

5. Operations & Order Fulfilment

Oversee daily order processing workflow

Ensure smooth coordination with:

Warehouse

Retail outlets

Logistics partners

Monitor return, refund, and exchange processes

Maintain high fulfilment accuracy and fast processing time

6. Customer Experience & CRM

Optimise customer journey and checkout experience

Improve online customer service standards

Monitor platform reviews and ratings

Plan retention strategies:

App push notifications

WhatsApp campaigns

Email marketing

7. Team Leadership & Cross-Department Collaboration

Lead and mentor E-Commerce Executive(s)

Establish SOPs and workflow for the e-commerce team

Work closely with:

Retail operations

Marketing

Buying & merchandising