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Location: Singapore / Global collaboration
Reporting to: CEO
We are seeking an experienced E-Commerce Business Lead to own and scale our online sales, with a strong focus on Amazon as a core revenue channel.
This is a commercially driven leadership role responsible for driving sales growth, managing marketplace operations, optimizing performance, and scaling profitability.
Amazon marketplace experience is a mandatory requirement - candidates without hands-on Amazon selling experience will not be considered.
Own and grow the company's Amazon business (Seller/Vendor Central) as a primary revenue channel
Manage Amazon store operations, including listings, catalog structure, content optimization, pricing, and inventory planning
Drive sales performance, conversion rate, and profitability across Amazon marketplaces
Plan and execute Amazon campaigns, promotions, Lightning Deals, Prime Day, and seasonal events
Manage and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
Allocate ad budgets strategically to maximize ROI and sustainable growth
Continuously test and optimize keywords, creatives, bids, and campaign structures
Analyze advertising performance and scale high-performing SKUs and campaigns
Lead Amazon listing optimization (titles, bullet points, A+ content, brand store pages)
Improve conversion rates through stronger content, visuals, reviews strategy, and pricing optimization
Work with creative teams to develop high-performing product images, videos, and brand assets
Forecast demand and manage inventory planning to ensure optimal stock levels and minimize stockouts or overstock
Coordinate with supply chain and operations teams on production planning and replenishment
Monitor FBA/FBM performance, inbound shipments, and storage costs
Optimize working capital efficiency and inventory turnover
Own the e-commerce P&L, including revenue, gross margin, marketing spend, and net profitability
Develop and execute growth strategies to scale revenue across key markets
Identify opportunities for new product launches, bundling strategies, upsell/cross-sell, and pricing optimization
Ensure sustainable growth while maintaining strong contribution margins
Expand sales across other e-commerce platforms (Shopify, Shopee, Lazada, TikTok Shop, Walmart, etc.)
Leverage learnings from Amazon to optimize cross-platform performance
Test and validate new marketplace opportunities as additional growth channels
Track and analyze performance using Amazon Seller/Vendor Central, analytics tools, and BI dashboards
Prepare regular performance reports, insights, and growth recommendations
Use data to drive decisions on pricing, ad spend, assortment, promotions, and SKU lifecycle management
Present performance updates and commercial strategies to leadership
Proven hands-on experience managing Amazon Seller Central or Vendor Central
Demonstrated track record of driving revenue growth on Amazon
Strong knowledge of Amazon PPC and performance optimization
Experience managing Amazon product listings, SEO, A+ content, and Storefronts
Ability to analyze key Amazon metrics such as ACOS, TACOS, conversion rate, Buy Box %, CTR, and ROAS
Experience managing inventory planning and forecasting for Amazon FBA/FBM
Candidates without Amazon platform experience will not be considered.
Job ID: 144957197