Job Description

E-Commerce Executive (Shopify & Marketplaces)

Job Description

We are seeking a motivated and results-oriented E-Commerce Executive / Specialist to support the management and growth of our online sales channels, including our Shopify website, Shopee, Lazada and TikTok Shop.

The successful candidate will be responsible for the day-to-day management of our e-commerce platforms, execution of online campaigns and promotions, marketplace advertising, performance analysis, and optimisation of online sales.

This role requires a combination of e-commerce operations, commercial awareness and analytical skills, with a focus on improving online sales performance, conversion and customer experience.

Key Responsibilities

1. E-Commerce & Marketplace Management

Manage and maintain the Company's e-commerce platforms, including Shopify, Shopee, Lazada and TikTok Shop.
Ensure product listings, pricing, inventory information, promotions and campaign mechanics are accurate and updated.
Monitor the performance of individual e-commerce channels and identify opportunities to improve sales and conversion.
Coordinate and execute key marketplace campaigns, including 9.9, 10.10, 11.11, 12.12, festive campaigns and other promotional activities.
Ensure campaigns and promotional activities are implemented accurately and within the required timelines.

2. E-Commerce Sales & Campaign Management

Plan and execute online promotions, product launches and sales campaigns across the Company's e-commerce channels.
Work closely with the Marketing and Creative teams to coordinate campaign materials, promotional banners, EDMs and digital content.
Monitor competitor activities, marketplace developments, pricing and online consumer trends.
Recommend initiatives to improve traffic, conversion rate, average order value and repeat purchases.
Review campaign results and identify opportunities for continuous improvement.

3. Digital Advertising

Set up, monitor and optimise advertising campaigns across relevant e-commerce marketplaces.
Monitor advertising expenditure and ensure campaigns are managed within the allocated budget.
Track key performance indicators including sales, ROAS, conversion rate, traffic and advertising spend.
Analyse campaign performance and recommend adjustments to improve advertising efficiency and sales results.

4. Sales Analysis & Performance Reporting

Monitor daily, weekly and monthly e-commerce sales performance.
Analyse performance across different platforms, products, campaigns and promotional periods.
Prepare regular sales and performance reports for Management.
Utilise Shopify, marketplace dashboards and other analytics tools to understand customer behaviour and channel performance.
Translate performance data into practical recommendations to improve sales and profitability.

5. Product Listings & Content

Ensure product listings are accurate, informative and optimised for online sales.
Coordinate the setup and launch of new products across e-commerce platforms.
Work with the Marketing and Creative teams to improve product images, banners, descriptions and promotional content.
Assist with website and marketplace content updates where required.

6. TikTok Shop & Livestream Support

Co-host or assist with TikTok Live sessions when required.
Support the main livestream host with product demonstrations, product information, promotions and customer enquiries.
Assist with product preparation, promotional mechanics and campaign setup for livestream sessions.
Coordinate with the Marketing team to ensure livestream promotions and product information are accurate.
Monitor livestream performance, engagement and sales results.
Assist in identifying opportunities to improve livestream engagement and conversion.

7. Order Fulfilment & Customer Experience

Coordinate with Warehouse and Logistics teams to ensure timely and accurate fulfilment of e-commerce orders.
Assist with e-commerce customer enquiries and order-related matters when required.
Support occasional walk-in customers, warehouse sales, company events and other e-commerce-related activities where necessary.

Requirements

Diploma or Degree in E-Commerce, Marketing, Business, Digital Marketing or a related discipline.
Preferably 1-3 years of relevant experience in e-commerce, marketplace management or digital commerce.
Candidates with less experience but strong interest and relevant exposure to e-commerce may also be considered.
Experience with Shopify, Shopee, Lazada and/or TikTok Shop will be an advantage.
Basic understanding of e-commerce performance metrics such as sales, traffic, conversion rate, ROAS and average order value.
Comfortable working with data and preparing basic sales and performance reports.
Good organisational, communication and coordination skills.
Able to work independently and collaborate effectively with Marketing, Creative, Warehouse and Logistics teams.
Proactive, detail-oriented and able to manage multiple campaigns and deadlines.
Strong interest in e-commerce, digital marketing, social commerce and online consumer trends.

What We Offer

Exposure to multiple e-commerce platforms and digital sales channels.
Hands-on involvement in major online campaigns and new product launches.
Opportunities to develop experience in Shopify, marketplace management, digital advertising, TikTok Shop and livestream commerce.
Opportunity to work closely with different functions including Marketing, Creative, Sales, Warehouse and Logistics.
Career development opportunities within a growing e-commerce and consumer products business.