E-COMMERCE DIRECTOR

. Drive the Group's North American e-commerce project, the India expansion project, the EU e-commerce project, membership/loyalty from scope to implementation to operations in the Group, future APP design, refinement and launch, with a view to also leveraging e-commerce platforms and global delivery capabilities, and support the Group's non-China/ROW e-commerce operations and development

. Supervising the day-to-day operations of the Group Companies e-commerce platforms, including product listings, pricing, promotions, and inventory management

. Developing and executing e-commerce strategies to drive online sales and enhance the customer experience

. Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes

. Using key performance indicators (KPIs)such as traffic, conversion rates, sales, and customer satisfaction indecision-making

. Optimizing the website for user experience, including navigation, search functionality, and mobile responsiveness

. Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms

. Develop and implement a comprehensive global business development strategy to expand the Company's presence in key international regions (North America, India and the EU)

. Identify, negotiate, and close high-value partnerships with major international e-commerce platforms, third-party marketplaces, and local distributors

. Track global market trends, competitive landscapes, and consumer behavior in target markets to identify new growth opportunities

. Support the P&L for ROW e-commerce channels, monitoring annual sales targets and achieving growth through both direct-to-consumer (DTC) and marketplace channels

. Coordinate with logistics, marketing, product, and legal teams to ensure compliance with overseas regulations, seamless inventory supply, and localized marketing efforts

. Lead negotiations with overseas partners, ensuring favorable terms for shipping, commission, and inventory handling

. Provide regular updates to senior management on expansion progress, revenue forecasts, and ROI metrics

. Oversee localization strategy to operational, legal, and logistic compliance and

. Ensure compliance with Group policies & procedures as well as local laws and regulations.

Requirements

• Bachelor's degree in Business, Marketing, E-commerce or related field
• 8+ years of experience in e-commerce, digital marketing, or online retail, with at least 3 years in a leadership role.
• Proven track record of growing online revenue and scaling e-commerce operations.
• Strong experience managing e-commerce platforms (e.g. Shopify, Magento, Salesforce Commerce Cloud or similar).
• Building and executing end-to-end e-commerce and digital growth strategies
• Leading cross-functional teams across marketing, merchandising, operations and tech
• Performance marketing (SEO, SEM, paid social, email, affiliate, marketplaces)
• Data analysis and turning insights into actions to improve conversion, AOV and customer retention
• Managing P&L, budgets, agencies and vendors
• A strong communicator and confident presenter
• Comfortable working in a fast-paced, growth-focused environment