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E Commerce Digital Marketing Executive
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E Commerce Digital Marketing Executive
ex style tampines- Posted 7 hours ago
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Job Description
About The Role
We're looking for a hands-on Ecommerce Digital Marketer whose single most important job is simple: drive sales on our ecommerce platforms. You will own the full revenue funnel — from paid ads that bring traffic in, to the pricing, bundles, and promotions that convert browsers into buyers.
This is not a branding or content-only role. You will be measured on GMV, ROAS, and conversion rate. If you love seeing numbers go up and know how to make it happen with ads and offers, this role is for you.
Key Responsibilities
Manage monthly ad budgets with clear ROAS targets; scale winners, kill losers fast
Run A/B tests on creatives, audiences, and landing/product pages
Work with content team on ad creatives (short video, image, live-stream traffic)
Design product bundles, tiered discounts, gift-with-purchase, and vouchers to raise average order value (AOV)
Monitor competitor pricing and adjust our offers to stay attractive without killing margin
Coordinate with operations on stock levels before launching promos
Set pricing and promo mechanics before each stream (anchor price vs. live price, countdown deals, tiered unlocks e.g. hit 500 viewers, price drops)
Coordinate with hosts/streamers on the offer rundown: what to push, in what order, at what price point
Run live traffic ads (e.g. TikTok LIVE Shopping Ads) to boost stream viewership during key selling windows
Review post-stream data (GPM, viewers, conversion, top SKUs) and refine offer mechanics for the next stream
Improve store conversion rate through better merchandising and offer placement
Set up and manage affiliate/influencer commissions where relevant (TikTok Affiliate)
Provide clear recommendations: what worked, what didn't, what we do next week
Key Performance Indicators (KPIs)
Monthly GMV / sales target achievement
Blended ROAS across paid channels
Store conversion rate and AOV growth
Promo campaign performance (uplift vs. baseline, margin protected)
Livestream performance: GPM (GMV per 1,000 views), live conversion rate, and stream-over-stream GMV growth
Requirements
2–4 years hands-on experience in ecommerce performance marketing (TikTok Shop, Shopee, or Lazada strongly preferred)
Proven track record of hitting sales/ROAS targets — be ready to show numbers in the interview
Practical experience managing ad budgets of at least [SGD 10K+/month]
Strong grasp of pricing psychology, bundling, and promo mechanics in SEA marketplaces
Comfortable with data: can pull numbers, build a simple report, and explain what to do about it
Bilingual in English and Mandarin (our market and content are heavily Chinese-speaking)
Experience supporting live-commerce (TikTok LIVE / Shopee Live): offer planning, live pricing mechanics, or live traffic boosting
Willing to work around livestream schedules, including some evenings/weekends during major campaigns
Bonus: experience with affiliate programs or beauty/FMCG products
Who You Are
A doer, not just a planner — you launch fast, learn fast, and iterate
Commercially minded: you think in margin and profit, not just clicks and views
Self-driven; you don't wait to be told what to test next
Thrive in a fast-moving, target-driven environment
What We Offer
Base salary + kpi incentives
Real ownership of a revenue channel with direct visibility to leadership
Fast-growing brand portfolio with room to grow into a lead role
[Other benefits: CPF, medical, flexible arrangements, etc.]
We're looking for a hands-on Ecommerce Digital Marketer whose single most important job is simple: drive sales on our ecommerce platforms. You will own the full revenue funnel — from paid ads that bring traffic in, to the pricing, bundles, and promotions that convert browsers into buyers.
This is not a branding or content-only role. You will be measured on GMV, ROAS, and conversion rate. If you love seeing numbers go up and know how to make it happen with ads and offers, this role is for you.
Key Responsibilities
- Paid Advertising (Traffic & Sales)
Manage monthly ad budgets with clear ROAS targets; scale winners, kill losers fast
Run A/B tests on creatives, audiences, and landing/product pages
Work with content team on ad creatives (short video, image, live-stream traffic)
- Pricing, Bundles & Promotions
Design product bundles, tiered discounts, gift-with-purchase, and vouchers to raise average order value (AOV)
Monitor competitor pricing and adjust our offers to stay attractive without killing margin
Coordinate with operations on stock levels before launching promos
- Livestream Commerce Support
Set pricing and promo mechanics before each stream (anchor price vs. live price, countdown deals, tiered unlocks e.g. hit 500 viewers, price drops)
Coordinate with hosts/streamers on the offer rundown: what to push, in what order, at what price point
Run live traffic ads (e.g. TikTok LIVE Shopping Ads) to boost stream viewership during key selling windows
Review post-stream data (GPM, viewers, conversion, top SKUs) and refine offer mechanics for the next stream
- Conversion & Store Optimization
Improve store conversion rate through better merchandising and offer placement
Set up and manage affiliate/influencer commissions where relevant (TikTok Affiliate)
- Reporting & Analysis
Provide clear recommendations: what worked, what didn't, what we do next week
Key Performance Indicators (KPIs)
Monthly GMV / sales target achievement
Blended ROAS across paid channels
Store conversion rate and AOV growth
Promo campaign performance (uplift vs. baseline, margin protected)
Livestream performance: GPM (GMV per 1,000 views), live conversion rate, and stream-over-stream GMV growth
Requirements
2–4 years hands-on experience in ecommerce performance marketing (TikTok Shop, Shopee, or Lazada strongly preferred)
Proven track record of hitting sales/ROAS targets — be ready to show numbers in the interview
Practical experience managing ad budgets of at least [SGD 10K+/month]
Strong grasp of pricing psychology, bundling, and promo mechanics in SEA marketplaces
Comfortable with data: can pull numbers, build a simple report, and explain what to do about it
Bilingual in English and Mandarin (our market and content are heavily Chinese-speaking)
Experience supporting live-commerce (TikTok LIVE / Shopee Live): offer planning, live pricing mechanics, or live traffic boosting
Willing to work around livestream schedules, including some evenings/weekends during major campaigns
Bonus: experience with affiliate programs or beauty/FMCG products
Who You Are
A doer, not just a planner — you launch fast, learn fast, and iterate
Commercially minded: you think in margin and profit, not just clicks and views
Self-driven; you don't wait to be told what to test next
Thrive in a fast-moving, target-driven environment
What We Offer
Base salary + kpi incentives
Real ownership of a revenue channel with direct visibility to leadership
Fast-growing brand portfolio with room to grow into a lead role
[Other benefits: CPF, medical, flexible arrangements, etc.]
More Info
Key Skills
GMV Max Product Shopping Ads
Lazada Sponsored Solutions
Promo Mechanics
Pricing Psychology
Affiliate Influencer Commissions
Store Optimization
TikTok Affiliate
Shopee Ads
Pricing Bundles
TikTok LIVE Shopping Ads
TikTok Ads
Paid Advertising
Meta Ads
Livestream Commerce
About Company
