Responsible to strategize, plan and execute digital marketing programs to drive sales to ecommerce sites including Shopify and other websites
Responsible to develop content and artwork for social media and online platforms which includes Facebook, Instagram, Shopify, EDM, e-commerce site
Develop SEO and SEM strategies to increase online presence and brand awareness
Track and analyze data from websites and search engines
Plan and execute marketing activities to increase engagement rate from social media channels to increase numbers of fans/users
Work with internal, external entities on and effective campaigns and implementation of digital marketing initiatives and content marketing strategy
Support the development of promotional activities and the production of marketing materials for company events
Any other marketing/admin duties as assigned
Job requirements:
Diploma/Degree in Digital Marketing or the equivalent with at least one (1) years of relevant experience in a similar capacity
Possess strong understanding of SEO, SEM optimization, Google keywords, Google Ads, Facebook Ads, Instagram and other social media platforms advertising strategy
Good understanding of ecommerce platform.
Strong skills in online marketing, branding, social media marketing and content creation
Strong understanding of social media trends, digital marketing concepts and strategies
Must be able to use Photoshop and Adobe illustrator
