Dy Manager Content

4-8 Years

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Early Applicant

Job Description

Responsibilities

Develop compelling, original content that reflects GIIS's brand voice and positioning.
Write and edit: Website content and optimised landing page copy Ad copies for Google Ads and other performance marketing channels
Social media posts for both organic and paid campaigns
Long-form and short-form articles, blogs, and press releases
Email newsletters and event-related materials
Liaise with affiliates to create customised content supporting joint marketing and promotional efforts.
Create event-related content, including invitations, event pages, presentations, and post-event summaries.
Collaborate with academics and sales teams to ensure content aligns with school programmes, student achievements, and enrolment goals.
Ensure all content is SEO-optimised and aligned with digital marketing strategies.
Proofread and edit content for accuracy, grammar, and consistency.
Research education sector trends and competitor positioning to develop relevant content ideas.
Maintain the school's content library and repurpose content for different channels.

Requirements

Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
48 years of professional writing experience, preferably in education or related sectors.
Strong command of English with excellent grammar and editing skills.
Familiarity with SEO and digital content best practices.
Skilled in producing both long-form and short-form content tailored to different platforms.
Experience in writing ad copies for Google Ads and other performance marketing channels.
Ability to create and manage social media posts for both organic and paid campaigns.
Hands-on experience with WordPress and other CMS platforms for updating website content.
Ability to work to deadlines and manage multiple projects.
Creative, detail-oriented, and adaptable to different writing styles.

Preferred