Responsibilities
Purpose of this role
Reporting to the Head, Integrated Content Solutions, the role is responsible for leading Mediacorp's strategic new business pitches by transforming client business challenges into compelling, insight-led commercial solutions that drive conversion.
Working in close partnership with the Sales teams, the role owns the end-to-end pitch process—from interpreting the client brief and understanding the competitive landscape, through to developing the pitch strategy, refining the narrative, orchestrating cross-functional teams and leading the final proposal. The role serves as the strategic architect behind every major new business opportunity, ensuring Mediacorp consistently delivers differentiated, client-centric solutions that maximise win rates and commercial growth.
The role will not be responsible for direct business hunting or account management. Instead, the successful candidate will work closely with Sales & Solutioning to shape opportunities, develop compelling commercial propositions and support the conversion of client opportunities into business outcomes. The role requires strong commercial acumen, stakeholder management skills and the ability to translate client needs into clear, persuasive and commercially viable solutions.
Key Responsibilities & Challenges
Strategic Pitch Leadership
- Lead the end-to-end development of strategic new business pitches, owning the process from client brief through to proposal submission and conversion.
- Develop winning pitch strategies that align client business objectives with Mediacorp's integrated capabilities and commercial strengths.
- Craft compelling commercial narratives that clearly articulate the strategic value and competitive differentiation of every proposal.
- Establish best practices and frameworks that elevate the quality, consistency and effectiveness of Mediacorp's pitch process.
Client & Business Strategy
- Develop a deep understanding of each client's business, marketing objectives, industry dynamics and competitive landscape.
- Analyse client briefs, procurement requirements and evaluation criteria to identify the key success factors that will influence decision-making.
- Translate client challenges into clear strategic opportunities, ensuring every recommendation is relevant, commercially viable and outcome-driven.
- Anticipate client needs by identifying strategic opportunities beyond the immediate brief.
Commercial Solutioning
- Lead cross-functional solution development by bringing together expertise across Sales, Strategy, Digital Solutioning, ICS, CG, Marketing, Ops, Partnerships
- Ensure every proposal leverages Mediacorp's full ecosystem across FTA, digital, social, audio, experiential, branded content and partnerships.
- Balance creativity with commercial viability, operational feasibility and measurable business outcomes.
Cross-functional Leadership
- Act as the central lead for major pitches, coordinating stakeholders across multiple business units to deliver a seamless and cohesive proposal.
- Drive alignment on strategic direction, messaging, commercial positioning and proposal quality.
- Manage timelines, governance and review processes to ensure pitches are delivered to the highest standard and within deadline.
- Foster a culture of collaboration, innovation and continuous improvement throughout the proposal development process.
Continuous Improvement & Market Intelligence
- Monitor industry trends, competitor activity and emerging client priorities to strengthen Mediacorp's commercial proposition.
- Capture insights from pitch outcomes and client feedback to continuously improve future submissions.
- Develop reusable frameworks, case studies and strategic narratives that strengthen Mediacorp's competitive advantage in future pitches.
Qualifications
- 10+ years experience in media, publishing, integrated marketing, commercial strategy, business consulting or solution development.
- Demonstrated success leading high-value, competitive pitches from strategy through to conversion.
- Strong understanding of integrated media, branded content, audience strategy and commercial solutioning.
- Exceptional strategic thinking, storytelling and presentation skills.
- Ability to synthesise complex client challenges into simple, compelling commercial narratives.
- Strong stakeholder management skills with experience leading cross-functional teams without direct reporting authority.
- Highly organised with excellent project management capabilities and attention to detail.
- Commercially astute, customer-focused and results-oriented.
