Director, Singapore (Retail)

About the Role

As the Director, Singapore (Retail), you will play a pivotal leadership role in driving the performance, growth, and strategic direction of Wine Connection's retail stores, e-commerce, and B2B business. You will oversee sales, operations, team development, and customer experience across both physical and digital channels, while also spearheading partnerships and sales strategies to grow the B2B channel. This role demands a commercially savvy and customer-centric leader with a passion for wine.

Key Responsibilities

Retail Operations & Strategy

• Lead and manage all aspects of retail store operations across Singapore.
• Set and achieve sales, profitability, and customer experience KPIs.
• Develop and execute retail strategies that align with brand positioning and business objectives.
• Oversee store layout, merchandising standards, and in-store promotions to drive sales and brand engagement.

E-commerce Management

• Define and drive the e-commerce strategy in line with overall business goals.
• Oversee online sales performance, including website optimisation, product assortment, pricing, and promotions.
• Collaborate with internal stakeholders to drive online traffic, sales, and enhance the online customer experience.
• Monitor and analyse e-commerce performance metrics to identify growth opportunities and enhance the online customer experience.

B2B Business Development & Management

• Define and drive the B2B strategy targeting hotels, restaurants, corporate clients, and wholesale partners.
• Build and maintain strong relationships with key accounts and negotiate commercial terms.
• Track and analyse B2B performance metrics, forecasting, and customer feedback to improve service and profitability.

Financial & Performance Management

• Develop and manage budgets, forecasts, and P&Ls for retail, e-commerce and B2B divisions.
• Monitor financial performance and implement corrective actions where necessary.
• Identify opportunities to streamline operations and improve cost-efficiency.

Requirements

• Bachelor's degree in business, retail management, or a related field.
• 8 – 12 years of senior leadership experience in retail or FMCG, preferably within the wine, food & beverage, or luxury goods sectors.
• Proven track record of managing retail, e-commerce, and B2B channels.
• Strong commercial acumen and P&L management experience.
• Experience in digital commerce platforms and online sales management is highly preferred.
• Excellent leadership, interpersonal, and communication skills.
• Strategic thinker with the ability to execute operational plans effectively.
• Passion for wine and hospitality; WSET certification is a plus.