Director, Performance Marketing

Job Description

Job ID: MJ000163

About The Team

The Marketing team shapes the narrative that inspires millions. We craft and execute strategic campaigns that amplify Traveloka's brand, engage customers, and expand our presence, driving growth and loyalty.

Job Summary

We are building a performance marketing organization that makes investment decisions grounded in data, experimentation, and incremental value creation. The Display team is a critical growth lever across our core APAC markets, and we are looking for a leader who can transform how we acquire and re-engage customers through paid social and video channels.

This is not a role for someone who optimizes campaigns by feel. We need a structured thinker who can design measurement frameworks, interrogate data to separate signal from noise, and build a team culture where every dollar of spend is justified by evidence of incremental impact. You will own the Display channel P&L and be accountable for proving that your investments generate value the business would not have captured otherwise.

If you come from consulting, analytics, or a data heavy growth function and want to apply that rigor to a high velocity paid media channel, this role is built for you. Deep display advertising experience is a plus, not a prerequisite.

Job Responsibilities

• Own the Display growth strategy. Define and execute the paid social and video acquisition strategy across Meta, TikTok, YouTube, and emerging platforms, aligned with company level business objectives and market priorities across APAC.
• Build the measurement foundation. Design and implement incrementality testing frameworks (geo experiments, holdout groups, causal inference methods) to isolate the true contribution of display spend. Challenge existing attribution models and replace assumptions with evidence.
• Drive the data layer. Work with marketing analytics and data engineering to ensure the display team has reliable, granular data flowing into our central performance tables. Own the connection between campaign execution and transaction level outcomes.
• Manage budgets with precision. Allocate and optimize multi-market display budgets based on measured incremental returns, not last click attribution. Present clear recommendations to senior leadership with full analytical backing.
• Collaborate across functions. Partner with product, commercial, and data teams to ensure display strategies are connected to broader business initiatives. Work with creative teams to develop and test assets that drive measurable outcomes.
• Build a high performing team. Develop the analytical capabilities of your team. Establish rigorous testing cadences, data review rhythms, and a culture where decisions are defended with evidence rather than intuition. Hire and develop specialists who combine execution speed with analytical depth.
• Surface strategic insights. Translate campaign and audience data into actionable intelligence for the broader marketing organization and leadership team. Identify patterns in customer behavior that inform investment decisions beyond display.
  
  

Job Requirements

• Bachelor's degree in a quantitative field: engineering, mathematics, statistics, economics, computer science, or equivalent.
• 6+ years in analytically intensive roles such as management consulting, data analytics, growth strategy, or performance marketing.
• SQL proficiency: you can query large datasets, validate data, and extract insights independently.
• Demonstrated ability to design experiments, interpret causal results, and translate findings into business decisions.
• Experience managing budgets and connecting spend decisions to measurable business outcomes.
• Track record of building or upgrading team capabilities in a fast paced, multi-market environment.
• Exceptional communication skills: you can present complex analytical findings to senior stakeholders with clarity and conviction.
• Experience running campaigns on Meta, Google Display, TikTok, or YouTube at meaningful scale. (Strongly Preferred)
• Familiarity with incrementality measurement, media mix modeling, or lift testing methodologies. (Strongly Preferred)
• Background in travel, e-commerce, or marketplace businesses. (Strongly Preferred)
• Proficiency with BI tools (Tableau, Looker, Data Studio) or scripting languages (Python, R). (Strongly Preferred)
• Experience working in a regional or multi-market capacity across Southeast Asia or APAC. (Strongly Preferred)
  
  

How You Will Work

You will operate with significant autonomy and be expected to challenge the status quo. We value people who form hypotheses, test them rigorously, and update their beliefs based on what the data shows. You will have regular interaction with senior leadership, and your recommendations will directly influence how the company allocates growth capital.

We are not looking for someone who runs the existing playbook. We are looking for someone who rewrites it!