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Cognita Schools

Director of Parent Experience

10-12 Years
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Job Description

As a leading international school in Singapore, Stamford American International School (Stamford American) caters to students aged 2 months to 18 years old. With students from 79 countries and over 3000 students across two state-of-the-art campuses, we offer a dynamic educational journey emphasizing student well-being and academic excellence.

Stamford American is proud to be an IB World School, offering the full continuum of the International Baccalaureate (IB) programmes: the IB Primary Years Programme (PYP), IB Middle Years Programme (MYP), and IB Diploma Programme (DP). The school's outstanding faculty comprising more than 350 experienced and highly qualified teachers from over 40 nationalities, through a competitive recruitment process. Educators are highly skilled in their content areas and pedagogy, but equally important, they excel at building strong relationships and creating an environment where students feel safe, supported, and valued.

The school now has an exciting opportunity for a Director of Parent Experience.

About the Role:

The Director of Parent Experience provides single-point leadership for how families experience communication, engagement, and day-to-day interactions with the school.

The role ensures that communication is clear, coordinated, and confidence-building, and that parent engagement is intentional rather than reactive.

Working closely with academic and operational leaders, the role strengthens parent trust, belonging, and advocacy across the lifecycle, recognising that sustained retention and positive word-of-mouth are outcomes of consistently strong parent experience, not standalone initiatives.

The role also defines and monitors parent-facing operational standards (e.g., responsiveness, clarity, service discipline) to ensure the lived experience matches the school's ambition.

The role operates in alignment with Cognita Regional Brand and Parent Experience frameworks, ensuring that local delivery reflects brand strategy and prioritises Moments of Truth across the parent journey.

Position Requirements:

  • Senior-level experience leading strategic communications, stakeholder engagement, or customer/community experience in complex organisations.
  • Demonstrated ability to design and improve stakeholder or customer journeys, translating insight into measurable experience improvements.
  • Strong executive presence with the ability to influence senior leaders, inspire teams, and represent the school confidently in parent-facing forums.
  • Advanced written and verbal communication capability, including audience segmentation, copywriting and editorial judgement aligned to brand and tone-of-voice standards.
  • Proven ability to drive cross-functional alignment and improvement without direct authority.
  • Experience defining and embedding platforms & service standards that strengthen stakeholder confidence and operational discipline.
  • 1012 years of relevant professional experience, including leadership responsibility.

Qualifications:

  • Degree in Communications, Public Relations, Marketing, Business, Hospitality, Customer Experience, or related field.
  • Equivalent professional experience will be considered.
  • Strong familiarity with digital communication platforms and tools.

Please Click Here For The Full Job Description.

With a commitment to safeguarding and promoting the welfare of children and young people, all potential employees undergo mandatory pre-employment background checks, and appointments are contingent upon satisfactory completion of all reference and background checks, as required by our parent organization, Cognita.

The school is an equal opportunity employer, committed to fostering a diverse and inclusive workplace where everyone is respected and valued. There is no discrimination on the basis of age, ethnicity, nationality, gender, religion, sexual orientation, family status, pregnancy, marital status, medical or mental health history, physical characteristics, or disability. All applications from qualified candidates are welcome.

Kindly note that only shortlisted candidates will be contacted for further steps in the recruitment process.

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Job ID: 144719243