Job Highlights
- Dynamic work environment
- Open and collaborative culture
Inspired by Singapore's culture, colours, and flavours, Artyzen Singapore represents a modern interpretation of the luxury lifestyle where your utmost comforts are met.
Centrally located in the heart of the city, Artyzen Singapore is just a stone's throw from Orchard Road. Home to the 142-room luxury lifestyle accommodations, this iconic heritage landmark was once the sprawling tropical-garden mansion named Marie Villa by the great-grandson of Singapore's well-known philanthropist, the late Mr Tan Tock Seng.
Responsibilities
- Responsible for educating and communicating consumer insights.
- Acts as the owner, advocate, and guardian of the brand to ensure brand compliance
- Manage internal communications in the hotel and be the main contact for the Marketing and Communications of Artyzen Singapore.
- Execute all promotional activities and marketing campaigns across all channels while ensuring alignment and compliance with hotel and corporate strategy.
- Support the hotel in meeting the Sales and Marketing goals by leveraging resources and activities.
- Ensure the execution and implementation are aligned with the critical path for Artyzen Singapore.
- Ensure on-brand implementation of operating standards, procedures, and brand operations-driven programs.
- Responsible for hotel marketing communications daily work and develop appropriate actions with the relevant cross-function teams to achieve the hotel objectives.
- Develop, manage, and implement hotel marketing communications plans, including PR, social media, communications, advertising, and eCommerce within budget guidelines.
- Responsible for executing customer-facing communications, collateral development, photography, etc. and ensuring those materials are on-brand.
- Responsible for establishing and maintenance of the online channels including but not limited to the hotel website, OTAs, eCommerce channels etc.
- Establish and manage all the hotels social media platforms to follow the hotel marketing strategy and drive awareness and loyalty.
- Ensure all product information is correct in all forms of communication such as the internet, media, and printing materials.
- Maintain positive communication and relationship with hotel targeted media for both local and regional/international market.
- Manage the PR activities and oversee media visits, press conferences, media events, etc. on the property level.
- Develop a further relationship with the media to strive for targeted awards for the hotel.
- Responsible for writing and distribution of the press release timely and look for feature opportunities to ensure frequent exposure on the market.
- Acting as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
- Work with the crisis communication leaders, assess and evaluates the hotel crisis preparedness and develop, recommend, and implement a best-in-class crisis communications plan and approach. Be available to offer continuous support during crisis situations and ensure effective external communication. Support the senior management team with timely and informed recommendations.
- Responsible for monthly PR clipping and reports.
- Responsible for hotel event planning and execution.
- Identify local partnership opportunities and oversee the execution of activities.
- Manage the outsourced agencies and vendors in a professional manner to achieve the final objectives in the most cost-effective manner.
- Work with the F&B team closely to develop the F&B marketing plan and promotions on time.
- Engage in F&B marketing-related tasks and lead the bi-weekly meeting with the hotel F&B team to ensure efficient communication and perfect execution.
- Complete other tasks that turn over for handling.
- Business travel when necessary.
- Other ad-hoc assignments and projects as needed.
Requirements
- Degree holder in business administration marketing or related discipline
- Minimum of two years of previous experience in a similar capacity. Experience in the hospitality industry will be an advantage
- Proficient in MS Word, Excel, PowerPoint, etc.
- Good command of written and spoken English
- Excellent presentation, communication, written and oral skills
- Ability to work under pressure and be flexible
- Passionate and enthusiastic with a positive can-do attitude
