The Director of Events, APJ will lead the strategy, planning, and execution of regional and in-market events across Asia Pacific and Japan, including proprietary customer conferences, industry trade shows and third-party sponsorships.
This individual will work cross-functionally with internal stakeholders and regional leaders to deliver integrated event experiences that drive pipeline, deepen customer engagement, and amplify our presence across key markets.
We're looking for someone who combines strategic vision with operational rigor-an expert in event marketing who brings deep regional experience. Someone comfortable working both strategically and tactically-you can see the big picture but aren't afraid to roll up your sleeves.
Key Responsibilities
- Manage the end-to-end APJ events strategy, aligning with global field marketing and sales priorities while adapting to regional needs.
- Plan and execute high-impact programs-both physical and virtual-that support pipeline growth, customer retention, and community engagement.
- Partner closely with APJ field marketing, sales leadership, customer success, and product marketing to localize event content and maximize relevance.
- Manage a mix of third-party sponsorships, owned events, and customer-led programs, ensuring a consistent and high-quality brand experience across formats.
- Define and track event KPIs-pipeline contribution, attendee quality, content engagement, and ROI-delivering clear insights and performance reporting.
- Serve as a trusted advisor to cross-functional stakeholders, providing guidance on event strategy, execution, and best practices.
- Build and manage vendor and agency partnerships across the region, ensuring effective collaboration and on-budget execution.
- Maintain a high standard of operational excellence, from financial and logistics planning to on-site execution, brand consistency and post-event follow-up.
Who You Are
- A senior events professional with 10+ years of B2B experience, preferably within the software or technology sector.
- Deep understanding of APJ markets, especially Southeast Asia, ANZ, Japan, and India, with hands-on experience producing events in multiple countries.
- Based in Singapore with the ability to travel across the region (approx. 20-30%).
- Strong communicator with proven success aligning internal stakeholders, including executives, around complex event plans and goals.
- Confident working in fast-paced, cross-functional environments and balancing multiple programs simultaneously.
- Highly detail-oriented with a commitment to delivering excellent attendee experiences and flawless execution.
- Experienced in managing large budgets, negotiating contracts, and project managing cross-functional teams and external agency partners.
- Analytical mindset with the ability to interpret performance data and turn it into actionable insights.
Preferred Attributes and Qualifications
- Self-starter with a high degree of initiative and autonomy.
- Strategic thinker who can also execute tactically.
- Comfortable navigating complexity within global enterprise organizations.
- Demonstrates economic thinking and the ability to develop scalable, repeatable frameworks for execution.
- Experience with modern event and marketing tools such as Cvent, ON24, Salesforce, etc.
- Familiarity with local compliance, cultural nuances, and event regulations in key APJ markets.
