Position Overview
The Marketing Director will be responsible for developing and executing the company's overall marketing strategy. This includes brand management, digital marketing, campaign planning, content strategy, market research, and team leadership. The ideal candidate is both analytical and creative, with proven success in driving growth through innovative marketing efforts.
Key Responsibilities
- Develop and implement comprehensive marketing strategies to increase brand awareness, customer acquisition, and revenue growth.
- Lead, mentor, and manage the marketing team, ensuring alignment with company goals.
- Oversee the creation and execution of multi-channel marketing campaigns (digital, social, email, print, events, etc.).
- Manage the marketing budget, ensuring optimal ROI.
- Analyze market trends, customer insights, and competitive landscape to inform strategy.
- Collaborate with sales, product, and leadership teams to ensure brand consistency and cross-functional alignment.
- Manage relationships with external agencies, partners, and vendors.
- Report on marketing performance metrics and adjust strategies as needed.
